Channel strategies and marketing mix in a connected world:
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2449985 |
|---|---|
| _version_ | 1821932742468698112 |
| any_adam_object | |
| author2 | Ray, Saibal Yin, Shuya |
| author2_role | edt edt |
| author2_variant | s r sr s y sy |
| author_GND | (DE-588)135724821 (DE-588)135559030 |
| author_facet | Ray, Saibal Yin, Shuya |
| building | Verbundindex |
| bvnumber | BV046325279 |
| classification_rvk | QP 621 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM ZDB-30-PQE |
| ctrlnum | (ZDB-2-BUM)9783030317331 (OCoLC)1136190972 (DE-599)BVBBV046325279 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-31733-1 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV046325279 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:49:24Z |
| institution | BVB |
| isbn | 9783030317331 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031702229 |
| oclc_num | 1136190972 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-B170 DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-B170 DE-11 |
| physical | 1 Online-Ressource (x, 282 Seiten) Illustratinen |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2020 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series | Springer Series in Supply Chain Management |
| series2 | Springer Series in Supply Chain Management |
| spellingShingle | Channel strategies and marketing mix in a connected world Springer Series in Supply Chain Management Marketing Operations Research/Decision Theory Operations research Decision making Absatzweg (DE-588)4112445-5 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4112445-5 (DE-588)4168908-2 (DE-588)4143413-4 |
| title | Channel strategies and marketing mix in a connected world |
| title_auth | Channel strategies and marketing mix in a connected world |
| title_exact_search | Channel strategies and marketing mix in a connected world |
| title_full | Channel strategies and marketing mix in a connected world edited by Saibal Ray, Shuya Yin |
| title_fullStr | Channel strategies and marketing mix in a connected world edited by Saibal Ray, Shuya Yin |
| title_full_unstemmed | Channel strategies and marketing mix in a connected world edited by Saibal Ray, Shuya Yin |
| title_short | Channel strategies and marketing mix in a connected world |
| title_sort | channel strategies and marketing mix in a connected world |
| topic | Marketing Operations Research/Decision Theory Operations research Decision making Absatzweg (DE-588)4112445-5 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Marketing Operations Research/Decision Theory Operations research Decision making Absatzweg Marketing-Mix Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-030-31733-1 |
| volume_link | (DE-604)BV048801420 |
| work_keys_str_mv | AT raysaibal channelstrategiesandmarketingmixinaconnectedworld AT yinshuya channelstrategiesandmarketingmixinaconnectedworld |