Verfügbarkeit: Marketing communications | Technische Universität München

Marketing communications: touchpoints, sharing and disruption

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgradua...

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Bibliographische Detailangaben
Beteiligte Personen:	Fill, Chris 1953- (VerfasserIn), Turnbull, Sarah (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Harlow, England Pearson 2019
Ausgabe:	Eighth edition
Schlagwörter:	Kommunikationsstrategie Marketing Kommunikationsmodell Marktkommunikation Unternehmen Lehrbuch
Links:	https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5833771 https://elibrary.pearson.de/book/99.150005/9781292235011
Zusammenfassung:	The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields
Umfang:	1 Online-Ressource (xli, 775 Seiten)
ISBN:	9781292235011

Internformat

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Datensatz im Suchindex

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isbn	9781292235011
language	English
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spelling	Fill, Chris 1953- Verfasser (DE-588)17306549X aut Marketing communications touchpoints, sharing and disruption Chris Fill and Sarah Turnbull Eighth edition Harlow, England Pearson 2019 1 Online-Ressource (xli, 775 Seiten) txt rdacontent c rdamedia cr rdacarrier The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s 1\p DE-604 Marktkommunikation (DE-588)4131075-5 s 2\p DE-604 Turnbull, Sarah Verfasser (DE-588)1136152067 aut Erscheint auch als Online-Ausgabe, ePub 978-1-292-23500-4 Erscheint auch als Druck-Ausgabe 978-1-292-23497-7 (DE-604)BV046181212 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Fill, Chris 1953- Turnbull, Sarah Marketing communications touchpoints, sharing and disruption Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd
subject_GND	(DE-588)4201794-4 (DE-588)4037589-4 (DE-588)4140666-7 (DE-588)4131075-5 (DE-588)4061963-1 (DE-588)4123623-3
title	Marketing communications touchpoints, sharing and disruption
title_auth	Marketing communications touchpoints, sharing and disruption
title_exact_search	Marketing communications touchpoints, sharing and disruption
title_full	Marketing communications touchpoints, sharing and disruption Chris Fill and Sarah Turnbull
title_fullStr	Marketing communications touchpoints, sharing and disruption Chris Fill and Sarah Turnbull
title_full_unstemmed	Marketing communications touchpoints, sharing and disruption Chris Fill and Sarah Turnbull
title_short	Marketing communications
title_sort	marketing communications touchpoints sharing and disruption
title_sub	touchpoints, sharing and disruption
topic	Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd
topic_facet	Kommunikationsstrategie Marketing Kommunikationsmodell Marktkommunikation Unternehmen Lehrbuch
work_keys_str_mv	AT fillchris marketingcommunicationstouchpointssharinganddisruption AT turnbullsarah marketingcommunicationstouchpointssharinganddisruption

Verfügbarkeit

MARC

Datensatz im Suchindex

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