Verfügbarkeit: International Marketing Strategy | Technische Universität München

International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice

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Bibliographische Detailangaben
Beteiligte Personen:	Pegan, Giovanna (VerfasserIn), Vianelli, Donata (VerfasserIn), De Luca, Patrizia (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer 2020 Cham Springer International Publishing
Schriftenreihe:	International Series in Advanced Management Studies
Schlagwörter:	International Business Market Research/Competitive Intelligence Business Strategy/Leadership International business enterprises Market research Leadership Internationales Marketing Marketingstrategie Herkunftsland
Links:	https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5986152 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5 https://doi.org/10.1007/978-3-030-33588-5
Umfang:	1 Online-Ressource (XIII, 188 Seiten) 29 Illustrationen, 13 Illustrationen (farbig)
ISBN:	9783030335885
ISSN:	2366-8814
DOI:	10.1007/978-3-030-33588-5

Internformat

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id	DE-604.BV046284224
illustrated	Illustrated
indexdate	2024-12-20T18:48:14Z
institution	BVB
isbn	9783030335885
issn	2366-8814
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031661804
oclc_num	1130271124
open_access_boolean
owner	DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-1050 DE-11
owner_facet	DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-1050 DE-11
physical	1 Online-Ressource (XIII, 188 Seiten) 29 Illustrationen, 13 Illustrationen (farbig)
psigel	ZDB-30-PQE ZDB-2-BUM ZDB-2-BUM_2020 ZDB-30-PQE FHD01_PQE_Kauf
publishDate	2020
publishDateSearch	2020
publishDateSort	2020
publisher	Springer Springer International Publishing
record_format	marc
series2	International Series in Advanced Management Studies
spellingShingle	Pegan, Giovanna Vianelli, Donata De Luca, Patrizia International Marketing Strategy The Country of Origin Effect on Decision-Making in Practice International Business Market Research/Competitive Intelligence Business Strategy/Leadership International business enterprises Market research Leadership Internationales Marketing (DE-588)4125431-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Herkunftsland (DE-588)4159599-3 gnd
subject_GND	(DE-588)4125431-4 (DE-588)4120697-6 (DE-588)4159599-3
title	International Marketing Strategy The Country of Origin Effect on Decision-Making in Practice
title_auth	International Marketing Strategy The Country of Origin Effect on Decision-Making in Practice
title_exact_search	International Marketing Strategy The Country of Origin Effect on Decision-Making in Practice
title_full	International Marketing Strategy The Country of Origin Effect on Decision-Making in Practice by Giovanna Pegan, Donata Vianelli, Patrizia de Luca
title_fullStr	International Marketing Strategy The Country of Origin Effect on Decision-Making in Practice by Giovanna Pegan, Donata Vianelli, Patrizia de Luca
title_full_unstemmed	International Marketing Strategy The Country of Origin Effect on Decision-Making in Practice by Giovanna Pegan, Donata Vianelli, Patrizia de Luca
title_short	International Marketing Strategy
title_sort	international marketing strategy the country of origin effect on decision making in practice
title_sub	The Country of Origin Effect on Decision-Making in Practice
topic	International Business Market Research/Competitive Intelligence Business Strategy/Leadership International business enterprises Market research Leadership Internationales Marketing (DE-588)4125431-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Herkunftsland (DE-588)4159599-3 gnd
topic_facet	International Business Market Research/Competitive Intelligence Business Strategy/Leadership International business enterprises Market research Leadership Internationales Marketing Marketingstrategie Herkunftsland
url	https://doi.org/10.1007/978-3-030-33588-5
work_keys_str_mv	AT pegangiovanna internationalmarketingstrategythecountryoforigineffectondecisionmakinginpractice AT vianellidonata internationalmarketingstrategythecountryoforigineffectondecisionmakinginpractice AT delucapatrizia internationalmarketingstrategythecountryoforigineffectondecisionmakinginpractice

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