Driving customer appeal through the use of emotional branding:
Gespeichert in:
| Weitere beteiligte Personen: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, PA
IGI Global, Disseminator of Knowledge
[2018]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Premier reference source |
| Schlagwörter: | |
| Abstract: | "This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services"-- |
| Umfang: | xviii, 366 Seiten 29 cm |
| ISBN: | 9781522529217 1522529217 |
| ISSN: | 2327-5502 |
Internformat
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| 245 | 1 | 0 | |a Driving customer appeal through the use of emotional branding |c Ruchi Garg, BML Munjal University, India, Ritu Chhikara, BML Munjal University, India, Tapan Kumar Panda, BML Munjal University, India, Aarti Kataria, Management Development Institute, India |
| 264 | 1 | |a Hershey, PA |b IGI Global, Disseminator of Knowledge |c [2018] | |
| 300 | |a xviii, 366 Seiten |c 29 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series |x 2327-5502 | |
| 490 | 0 | |a Premier reference source | |
| 520 | 3 | |a "This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services"-- | |
| 653 | 0 | |a Branding (Marketing) / Psychological aspects | |
| 653 | 0 | |a Brand name products / Psychological aspects | |
| 653 | 0 | |a Product management / Psychological aspects | |
| 653 | 0 | |a Brand name products / Psychological aspects | |
| 700 | 1 | |a Garg, Ruchi |d 1985- |0 (DE-588)1152331809 |4 edt | |
| 700 | 1 | |a Chhikara, Ritu |4 edt | |
| 700 | 1 | |a Panda, Tapan Kumar |0 (DE-588)1171946953 |4 edt | |
| 700 | 1 | |a Kataria, Aarti |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-5225-2922-4 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031630589 | |
Datensatz im Suchindex
| _version_ | 1818986220876726272 |
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| author2 | Garg, Ruchi 1985- Chhikara, Ritu Panda, Tapan Kumar Kataria, Aarti |
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| author_GND | (DE-588)1152331809 (DE-588)1171946953 |
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| building | Verbundindex |
| bvnumber | BV046252405 |
| classification_rvk | QP 624 QP 631 |
| ctrlnum | (OCoLC)1023040634 (DE-599)BVBBV046252405 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046252405 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:47:20Z |
| institution | BVB |
| isbn | 9781522529217 1522529217 |
| issn | 2327-5502 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031630589 |
| oclc_num | 1023040634 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | xviii, 366 Seiten 29 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global, Disseminator of Knowledge |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series Premier reference source |
| spelling | Driving customer appeal through the use of emotional branding Ruchi Garg, BML Munjal University, India, Ritu Chhikara, BML Munjal University, India, Tapan Kumar Panda, BML Munjal University, India, Aarti Kataria, Management Development Institute, India Hershey, PA IGI Global, Disseminator of Knowledge [2018] xviii, 366 Seiten 29 cm txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series 2327-5502 Premier reference source "This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services"-- Branding (Marketing) / Psychological aspects Brand name products / Psychological aspects Product management / Psychological aspects Garg, Ruchi 1985- (DE-588)1152331809 edt Chhikara, Ritu edt Panda, Tapan Kumar (DE-588)1171946953 edt Kataria, Aarti edt Erscheint auch als Online-Ausgabe 978-1-5225-2922-4 |
| spellingShingle | Driving customer appeal through the use of emotional branding |
| title | Driving customer appeal through the use of emotional branding |
| title_auth | Driving customer appeal through the use of emotional branding |
| title_exact_search | Driving customer appeal through the use of emotional branding |
| title_full | Driving customer appeal through the use of emotional branding Ruchi Garg, BML Munjal University, India, Ritu Chhikara, BML Munjal University, India, Tapan Kumar Panda, BML Munjal University, India, Aarti Kataria, Management Development Institute, India |
| title_fullStr | Driving customer appeal through the use of emotional branding Ruchi Garg, BML Munjal University, India, Ritu Chhikara, BML Munjal University, India, Tapan Kumar Panda, BML Munjal University, India, Aarti Kataria, Management Development Institute, India |
| title_full_unstemmed | Driving customer appeal through the use of emotional branding Ruchi Garg, BML Munjal University, India, Ritu Chhikara, BML Munjal University, India, Tapan Kumar Panda, BML Munjal University, India, Aarti Kataria, Management Development Institute, India |
| title_short | Driving customer appeal through the use of emotional branding |
| title_sort | driving customer appeal through the use of emotional branding |
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