Exploring the power of electronic word-of-mouth in the services industry:
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global
[2020]
|
| Subjects: | |
| Links: | https://doi.org/10.4018/978-1-5225-8575-6 https://doi.org/10.4018/978-1-5225-8575-6 https://doi.org/10.4018/978-1-5225-8575-6 https://doi.org/10.4018/978-1-5225-8575-6 https://doi.org/10.4018/978-1-5225-8575-6 |
| Summary: | "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"-- |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781522585770 |
| DOI: | 10.4018/978-1-5225-8575-6 |
Staff View
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV046215681 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:46:18Z |
| institution | BVB |
| isbn | 9781522585770 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031594464 |
| oclc_num | 1125188208 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-706 DE-83 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource |
| psigel | ZDB-98-IGB ZDB-98-IGB FHD01_IGB_Kauf ZDB-98-IGB TUB_EBS_IGB ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Exploring the power of electronic word-of-mouth in the services industry Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Internet advertising fast Internet marketing fast Service industries / Marketing fast Word-of-mouth advertising fast Verbraucherverhalten (DE-588)4062644-1 gnd Dienstleistungssektor (DE-588)4012183-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Viral Marketing (DE-588)7564917-2 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4012183-5 (DE-588)4168907-0 (DE-588)7564917-2 |
| title | Exploring the power of electronic word-of-mouth in the services industry |
| title_auth | Exploring the power of electronic word-of-mouth in the services industry |
| title_exact_search | Exploring the power of electronic word-of-mouth in the services industry |
| title_full | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann |
| title_fullStr | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann |
| title_full_unstemmed | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann |
| title_short | Exploring the power of electronic word-of-mouth in the services industry |
| title_sort | exploring the power of electronic word of mouth in the services industry |
| topic | Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Internet advertising fast Internet marketing fast Service industries / Marketing fast Word-of-mouth advertising fast Verbraucherverhalten (DE-588)4062644-1 gnd Dienstleistungssektor (DE-588)4012183-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Viral Marketing (DE-588)7564917-2 gnd |
| topic_facet | Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Verbraucherverhalten Dienstleistungssektor Marketingmanagement Viral Marketing |
| url | https://doi.org/10.4018/978-1-5225-8575-6 |
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