Exploring the power of electronic word-of-mouth in the services industry:
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2020]
|
| Schlagwörter: | |
| Links: | https://doi.org/10.4018/978-1-5225-8575-6 https://doi.org/10.4018/978-1-5225-8575-6 https://doi.org/10.4018/978-1-5225-8575-6 https://doi.org/10.4018/978-1-5225-8575-6 https://doi.org/10.4018/978-1-5225-8575-6 |
| Zusammenfassung: | "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"-- |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781522585770 |
| DOI: | 10.4018/978-1-5225-8575-6 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV046215681 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:46:18Z |
| institution | BVB |
| isbn | 9781522585770 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031594464 |
| oclc_num | 1125188208 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-706 DE-83 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource |
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| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Exploring the power of electronic word-of-mouth in the services industry Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Internet advertising fast Internet marketing fast Service industries / Marketing fast Word-of-mouth advertising fast Verbraucherverhalten (DE-588)4062644-1 gnd Dienstleistungssektor (DE-588)4012183-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Viral Marketing (DE-588)7564917-2 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4012183-5 (DE-588)4168907-0 (DE-588)7564917-2 |
| title | Exploring the power of electronic word-of-mouth in the services industry |
| title_auth | Exploring the power of electronic word-of-mouth in the services industry |
| title_exact_search | Exploring the power of electronic word-of-mouth in the services industry |
| title_full | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann |
| title_fullStr | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann |
| title_full_unstemmed | Exploring the power of electronic word-of-mouth in the services industry Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann |
| title_short | Exploring the power of electronic word-of-mouth in the services industry |
| title_sort | exploring the power of electronic word of mouth in the services industry |
| topic | Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Internet advertising fast Internet marketing fast Service industries / Marketing fast Word-of-mouth advertising fast Verbraucherverhalten (DE-588)4062644-1 gnd Dienstleistungssektor (DE-588)4012183-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Viral Marketing (DE-588)7564917-2 gnd |
| topic_facet | Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Verbraucherverhalten Dienstleistungssektor Marketingmanagement Viral Marketing |
| url | https://doi.org/10.4018/978-1-5225-8575-6 |
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