Verfügbarkeit: Principles of marketing | Technische Universität München

Principles of marketing:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Kotler, Philip 1931- (VerfasserIn), Armstrong, Gary 1943- (VerfasserIn), Opresnik, Marc Oliver 1969- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Harlow, England Pearson [2017]
Ausgabe:	seventh european edition
Schlagwörter:	Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch
Links:	https://ebookcentral.proquest.com/lib/munchentech/detail.action?docID=5832912
Umfang:	1 Online-Ressource (734 Seiten) Illustrationen
ISBN:	9781292115252

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV046139197
003	DE-604
005	00000000000000.0
007	cr\|uuu---uuuuu
008	190903s2017 xx a\|\|\| o\|\|\|\| 00\|\|\| eng d
020			\|a 9781292115252 \|c Online \|9 978-1-292-11525-2
035			\|a (OCoLC)1119089674
035			\|a (DE-599)BVBBV046139197
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-91
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a WIR 800f \|2 stub
100	1		\|a Kotler, Philip \|d 1931- \|0 (DE-588)121409600 \|4 aut
245	1	0	\|a Principles of marketing \|c Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute)
250			\|a seventh european edition
264		1	\|a Harlow, England \|b Pearson \|c [2017]
300			\|a 1 Online-Ressource (734 Seiten) \|b Illustrationen
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4151278-9 \|a Einführung \|2 gnd-content
655		7	\|8 2\p \|0 (DE-588)4143389-0 \|a Aufgabensammlung \|2 gnd-content
655		7	\|8 3\p \|0 (DE-588)4123623-3 \|a Lehrbuch \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
689	1	0	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	1		\|8 4\p \|5 DE-604
700	1		\|a Armstrong, Gary \|d 1943- \|0 (DE-588)170906825 \|4 aut
700	1		\|a Opresnik, Marc Oliver \|d 1969- \|0 (DE-588)121167410 \|4 aut
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 978-1-292-22017-8 \|z 1-292-22017-1
912			\|a ZDB-30-PQE
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 4\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-031519467
966	e		\|u https://ebookcentral.proquest.com/lib/munchentech/detail.action?docID=5832912 \|l DE-91 \|p ZDB-30-PQE \|x Aggregator \|3 Volltext

Datensatz im Suchindex

DE-BY-TUM_katkey	2428432
_version_	1821935983913861120
any_adam_object
author	Kotler, Philip 1931- Armstrong, Gary 1943- Opresnik, Marc Oliver 1969-
author_GND	(DE-588)121409600 (DE-588)170906825 (DE-588)121167410
author_facet	Kotler, Philip 1931- Armstrong, Gary 1943- Opresnik, Marc Oliver 1969-
author_role	aut aut aut
author_sort	Kotler, Philip 1931-
author_variant	p k pk g a ga m o o mo moo
building	Verbundindex
bvnumber	BV046139197
classification_rvk	QP 600
classification_tum	WIR 800f
collection	ZDB-30-PQE
ctrlnum	(OCoLC)1119089674 (DE-599)BVBBV046139197
discipline	Wirtschaftswissenschaften
edition	seventh european edition
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02213nam a2200505 c 4500</leader><controlfield tag="001">BV046139197</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">190903s2017 xx a\|\|\| o\|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292115252</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-292-11525-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1119089674</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046139197</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Principles of marketing</subfield><subfield code="c">Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">seventh european edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow, England</subfield><subfield code="b">Pearson</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (734 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">2\p</subfield><subfield code="0">(DE-588)4143389-0</subfield><subfield code="a">Aufgabensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">3\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Armstrong, Gary</subfield><subfield code="d">1943-</subfield><subfield code="0">(DE-588)170906825</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Opresnik, Marc Oliver</subfield><subfield code="d">1969-</subfield><subfield code="0">(DE-588)121167410</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-292-22017-8</subfield><subfield code="z">1-292-22017-1</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031519467</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/munchentech/detail.action?docID=5832912</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
genre	1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Einführung Aufgabensammlung Lehrbuch
id	DE-604.BV046139197
illustrated	Illustrated
indexdate	2024-12-20T18:44:07Z
institution	BVB
isbn	9781292115252
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031519467
oclc_num	1119089674
open_access_boolean
owner	DE-91 DE-BY-TUM
owner_facet	DE-91 DE-BY-TUM
physical	1 Online-Ressource (734 Seiten) Illustrationen
psigel	ZDB-30-PQE
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Pearson
record_format	marc
spellingShingle	Kotler, Philip 1931- Armstrong, Gary 1943- Opresnik, Marc Oliver 1969- Principles of marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3
title	Principles of marketing
title_auth	Principles of marketing
title_exact_search	Principles of marketing
title_full	Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute)
title_fullStr	Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute)
title_full_unstemmed	Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute)
title_short	Principles of marketing
title_sort	principles of marketing
topic	Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch
work_keys_str_mv	AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT opresnikmarcoliver principlesofmarketing

Verfügbarkeit

Bestellen (Login erforderlich)

Online lesen