Sports public relations:
"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and strategic...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Thousand Oaks, CA
Sage Publications
2013
|
| Ausgabe: | First edition |
| Schlagwörter: | |
| Links: | https://doi.org/10.4135/9781526435910 http://sk.sagepub.com/books/sports-public-relations http://sk.sagepub.com/books/sports-public-relations |
| Zusammenfassung: | "Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice." - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport's vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social. |
| Umfang: | 1 Online-Ressource (195 Seiten) Illustrationen |
| ISBN: | 9781526435910 |
Internformat
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Datensatz im Suchindex
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|---|---|
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| any_adam_object | |
| author | L'Etang, Jacquie 1955- |
| author_GND | (DE-588)132030306 |
| author_facet | L'Etang, Jacquie 1955- |
| author_role | aut |
| author_sort | L'Etang, Jacquie 1955- |
| author_variant | j l jl |
| building | Verbundindex |
| bvnumber | BV046132384 |
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| collection | ZDB-96-SKC |
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| dewey-full | 659.29796 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.29796 |
| dewey-search | 659.29796 |
| dewey-sort | 3659.29796 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sport Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV046132384 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:43:55Z |
| institution | BVB |
| isbn | 9781526435910 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512770 |
| oclc_num | 918559179 |
| open_access_boolean | |
| owner | DE-706 DE-91 DE-BY-TUM |
| owner_facet | DE-706 DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (195 Seiten) Illustrationen |
| psigel | ZDB-96-SKC ZDB-96-SKC TUM_Einzelkauf_2024 |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Sage Publications |
| record_format | marc |
| spellingShingle | L'Etang, Jacquie 1955- Sports public relations Sports Public relations |
| title | Sports public relations |
| title_auth | Sports public relations |
| title_exact_search | Sports public relations |
| title_full | Sports public relations Jacquie L'Etang |
| title_fullStr | Sports public relations Jacquie L'Etang |
| title_full_unstemmed | Sports public relations Jacquie L'Etang |
| title_short | Sports public relations |
| title_sort | sports public relations |
| topic | Sports Public relations |
| topic_facet | Sports Public relations |
| url | http://sk.sagepub.com/books/sports-public-relations |
| work_keys_str_mv | AT letangjacquie sportspublicrelations |