Content is king: news media management in the digital age
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc.
2015
|
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1052665 |
| Beschreibung: | Online resource; title from PDF title page (EBSCO, viewed August 20, 2015) |
| Umfang: | 1 online resource (viii, 244 pages) illustrations |
| ISBN: | 9781623567507 1623567505 |
Internformat
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| 245 | 1 | 0 | |a Content is king |b news media management in the digital age |c Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo |
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| 505 | 8 | |a From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings | |
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Datensatz im Suchindex
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| author | Graham, Gary 1966- |
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| contents | From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings |
| ctrlnum | (ZDB-4-EBU)ocn918892859 (OCoLC)918892859 (DE-599)BVBBV046101485 |
| dewey-full | 070.4 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
| dewey-raw | 070.4 |
| dewey-search | 070.4 |
| dewey-sort | 270.4 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| format | Electronic eBook |
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| spelling | Graham, Gary 1966- Verfasser aut Content is king news media management in the digital age Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo New York Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc. 2015 1 online resource (viii, 244 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed August 20, 2015) From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings LANGUAGE ARTS & DISCIPLINES / Journalism bisacsh News Web sites fast Online journalism fast Press fast Reporters and reporting fast Online journalism News Web sites Press Reporters and reporting Neue Medien (DE-588)4196910-8 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Massenmedien (DE-588)4037877-9 s Neue Medien (DE-588)4196910-8 s 2\p DE-604 Greenhill, Anita Sonstige oth Shaw, Donald Sonstige oth Vargo, Chris J. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Graham, Gary 1966- Content is king news media management in the digital age From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings LANGUAGE ARTS & DISCIPLINES / Journalism bisacsh News Web sites fast Online journalism fast Press fast Reporters and reporting fast Online journalism News Web sites Press Reporters and reporting Neue Medien (DE-588)4196910-8 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4196910-8 (DE-588)4037877-9 (DE-588)4143413-4 |
| title | Content is king news media management in the digital age |
| title_auth | Content is king news media management in the digital age |
| title_exact_search | Content is king news media management in the digital age |
| title_full | Content is king news media management in the digital age Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo |
| title_fullStr | Content is king news media management in the digital age Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo |
| title_full_unstemmed | Content is king news media management in the digital age Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo |
| title_short | Content is king |
| title_sort | content is king news media management in the digital age |
| title_sub | news media management in the digital age |
| topic | LANGUAGE ARTS & DISCIPLINES / Journalism bisacsh News Web sites fast Online journalism fast Press fast Reporters and reporting fast Online journalism News Web sites Press Reporters and reporting Neue Medien (DE-588)4196910-8 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Journalism News Web sites Online journalism Press Reporters and reporting Online journalism News Web sites Press Reporters and reporting Neue Medien Massenmedien Aufsatzsammlung |
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