Handbook of research on entrepreneurship and marketing for global reach in the digital economy:
"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innov...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global
[2019]
|
| Subjects: | |
| Links: | https://doi.org/10.4018/978-1-5225-6307-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5 https://doi.org/10.4018/978-1-5225-6307-5 https://doi.org/10.4018/978-1-5225-6307-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5 |
| Summary: | "This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"-- |
| Item Description: | Description based on title screen (IGI Global, viewed 10/06/2018) |
| Physical Description: | 1 Online-Ressource (35 PDFs (xxv, 609 pages)) |
| ISBN: | 9781522563082 |
Staff View
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| id | DE-604.BV046096032 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:43:02Z |
| institution | BVB |
| isbn | 9781522563082 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031476887 |
| oclc_num | 1112138054 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (35 PDFs (xxv, 609 pages)) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB FHD01_IGB_Kauf ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Electronic commerce Internet marketing Entrepreneurship |
| title | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| title_alt | Entrepreneurship and marketing for global reach in the digital economy |
| title_auth | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| title_exact_search | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| title_full | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Luísa Cagica Carvalho, Pedro Isaías |
| title_fullStr | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Luísa Cagica Carvalho, Pedro Isaías |
| title_full_unstemmed | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Luísa Cagica Carvalho, Pedro Isaías |
| title_short | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| title_sort | handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| topic | Electronic commerce Internet marketing Entrepreneurship |
| topic_facet | Electronic commerce Internet marketing Entrepreneurship |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5 |
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