Strategic Integrated Marketing Communications:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Milton
Routledge
2018
|
| Ausgabe: | 3rd ed |
| Schlagwörter: | |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | 1 online resource (321 pages) |
| ISBN: | 9781351673860 |
Internformat
MARC
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| 008 | 190730s2018 xx o|||| 00||| eng d | ||
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| 035 | |a (ZDB-89-EBL)EBL5359219 | ||
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| 100 | 1 | |a Percy, Larry |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic Integrated Marketing Communications |
| 250 | |a 3rd ed | ||
| 264 | 1 | |a Milton |b Routledge |c 2018 | |
| 264 | 4 | |c © 2018 | |
| 300 | |a 1 online resource (321 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
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| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 689 | 1 | |8 2\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |d Milton : Routledge,c2018 |z 9781138058323 |w (DE-604)BV045137736 |
| 912 | |a ZDB-30-PQE | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031454914 | |
Datensatz im Suchindex
| _version_ | 1818985914386350080 |
|---|---|
| any_adam_object | |
| author | Percy, Larry |
| author_facet | Percy, Larry |
| author_role | aut |
| author_sort | Percy, Larry |
| author_variant | l p lp |
| building | Verbundindex |
| bvnumber | BV046073751 |
| classification_rvk | QP 600 QP 630 |
| collection | ZDB-30-PQE |
| ctrlnum | (ZDB-30-PQE)EBC5359219 (ZDB-89-EBL)EBL5359219 (ZDB-38-EBR)ebr11619187 (OCoLC)1033569665 (DE-599)BVBBV046073751 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| id | DE-604.BV046073751 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:42:28Z |
| institution | BVB |
| isbn | 9781351673860 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031454914 |
| oclc_num | 1033569665 |
| open_access_boolean | |
| physical | 1 online resource (321 pages) |
| psigel | ZDB-30-PQE |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| spelling | Percy, Larry Verfasser aut Strategic Integrated Marketing Communications 3rd ed Milton Routledge 2018 © 2018 1 online resource (321 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Communication in marketing Strategic planning Werbung (DE-588)4065541-6 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Werbung (DE-588)4065541-6 s Marketingstrategie (DE-588)4120697-6 s Kommunikationspolitik (DE-588)4232471-3 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Erscheint auch als Druck-Ausgabe Milton : Routledge,c2018 9781138058323 (DE-604)BV045137736 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Percy, Larry Strategic Integrated Marketing Communications Communication in marketing Strategic planning Werbung (DE-588)4065541-6 gnd Kommunikation (DE-588)4031883-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategische Planung (DE-588)4309237-8 gnd Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4031883-7 (DE-588)4120697-6 (DE-588)4309237-8 (DE-588)4037589-4 (DE-588)4232471-3 (DE-588)4124261-0 |
| title | Strategic Integrated Marketing Communications |
| title_auth | Strategic Integrated Marketing Communications |
| title_exact_search | Strategic Integrated Marketing Communications |
| title_full | Strategic Integrated Marketing Communications |
| title_fullStr | Strategic Integrated Marketing Communications |
| title_full_unstemmed | Strategic Integrated Marketing Communications |
| title_short | Strategic Integrated Marketing Communications |
| title_sort | strategic integrated marketing communications |
| topic | Communication in marketing Strategic planning Werbung (DE-588)4065541-6 gnd Kommunikation (DE-588)4031883-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategische Planung (DE-588)4309237-8 gnd Marketing (DE-588)4037589-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Communication in marketing Strategic planning Werbung Kommunikation Marketingstrategie Strategische Planung Marketing Kommunikationspolitik Strategisches Management |
| work_keys_str_mv | AT percylarry strategicintegratedmarketingcommunications |