Back to the Future: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Gespeichert in:
Beteilige Person: | |
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
Cham
Springer
2017
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Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser
|
Schlagwörter: | |
Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=5183832 |
Beschreibung: | Description based on publisher supplied metadata and other sources |
Umfang: | 1 online resource (758 pages) |
ISBN: | 9783319660233 |
Internformat
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Datensatz im Suchindex
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any_adam_object | |
author | Krey, Nina |
author_facet | Krey, Nina |
author_role | aut |
author_sort | Krey, Nina |
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building | Verbundindex |
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dewey-search | 658.802 |
dewey-sort | 3658.802 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-12-20T18:42:28Z |
institution | BVB |
isbn | 9783319660233 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031454594 |
oclc_num | 1015885955 |
open_access_boolean | |
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physical | 1 online resource (758 pages) |
psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
publishDate | 2017 |
publishDateSearch | 2017 |
publishDateSort | 2017 |
publisher | Springer |
record_format | marc |
series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser |
spelling | Krey, Nina Verfasser aut Back to the Future Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference Cham Springer 2017 © 2018 1 online resource (758 pages) txt rdacontent c rdamedia cr rdacarrier Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser Description based on publisher supplied metadata and other sources Marketing-Management Rossi, Patricia Sonstige oth Erscheint auch als Druck-Ausgabe Krey, Nina Back to the Future: Using Marketing Basics to Provide Customer Value Cham : Springer,c2017 9783319660226 |
spellingShingle | Krey, Nina Back to the Future Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference Marketing-Management |
title | Back to the Future Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference |
title_auth | Back to the Future Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference |
title_exact_search | Back to the Future Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference |
title_full | Back to the Future Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference |
title_fullStr | Back to the Future Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference |
title_full_unstemmed | Back to the Future Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference |
title_short | Back to the Future |
title_sort | back to the future proceedings of the 2017 academy of marketing science ams annual conference |
title_sub | Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference |
topic | Marketing-Management |
topic_facet | Marketing-Management |
work_keys_str_mv | AT kreynina backtothefutureproceedingsofthe2017academyofmarketingscienceamsannualconference AT rossipatricia backtothefutureproceedingsofthe2017academyofmarketingscienceamsannualconference |