Foundations of marketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
McGraw-Hill
[2019]
|
| Ausgabe: | Sixth edition |
| Schlagwörter: | |
| Beschreibung: | Literaturangaben |
| Umfang: | xxi, 424 Seiten Illustrationen, Diagramme |
| ISBN: | 9781526847348 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20190625 | ||
| 007 | t| | ||
| 008 | 190618s2019 xx a||| |||| 00||| eng d | ||
| 020 | |a 9781526847348 |9 978-1-5268-4734-8 | ||
| 035 | |a (OCoLC)1105600530 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-862 | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Fahy, John |d 1962- |e Verfasser |0 (DE-588)1015285783 |4 aut | |
| 245 | 1 | 0 | |a Foundations of marketing |c John Fahy and David Jobber |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a London |b McGraw-Hill |c [2019] | |
| 300 | |a xxi, 424 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing / Case studies | |
| 650 | 4 | |a Marketing / Études de cas | |
| 650 | 4 | |a Marketingmix | |
| 650 | 4 | |a Sales & marketing | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Sales & Selling / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing-Mix |0 (DE-588)4168908-2 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing-Mix |0 (DE-588)4168908-2 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Jobber, David |d 1947- |e Verfasser |0 (DE-588)170348350 |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031322297 | |
Datensatz im Suchindex
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|---|---|
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| author | Fahy, John 1962- Jobber, David 1947- |
| author_GND | (DE-588)1015285783 (DE-588)170348350 |
| author_facet | Fahy, John 1962- Jobber, David 1947- |
| author_role | aut aut |
| author_sort | Fahy, John 1962- |
| author_variant | j f jf d j dj |
| building | Verbundindex |
| bvnumber | BV045940037 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1105600530 (DE-599)BVBBV045940037 |
| dewey-full | 650# |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650# |
| dewey-search | 650# |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Sixth edition |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T18:39:09Z |
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| isbn | 9781526847348 |
| language | English |
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| owner_facet | DE-1050 DE-862 DE-BY-FWS |
| physical | xxi, 424 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | McGraw-Hill |
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| spelling | Fahy, John 1962- Verfasser (DE-588)1015285783 aut Foundations of marketing John Fahy and David Jobber Sixth edition London McGraw-Hill [2019] xxi, 424 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing (DE-588)4037589-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketing-Mix (DE-588)4168908-2 s Jobber, David 1947- Verfasser (DE-588)170348350 aut |
| spellingShingle | Fahy, John 1962- Jobber, David 1947- Foundations of marketing Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168908-2 (DE-588)4522595-3 (DE-588)4123623-3 |
| title | Foundations of marketing |
| title_auth | Foundations of marketing |
| title_exact_search | Foundations of marketing |
| title_full | Foundations of marketing John Fahy and David Jobber |
| title_fullStr | Foundations of marketing John Fahy and David Jobber |
| title_full_unstemmed | Foundations of marketing John Fahy and David Jobber |
| title_short | Foundations of marketing |
| title_sort | foundations of marketing |
| topic | Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing-Mix Fallstudiensammlung Lehrbuch |
| work_keys_str_mv | AT fahyjohn foundationsofmarketing AT jobberdavid foundationsofmarketing |