Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign a...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam
Amsterdam University Press
[2017]
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| Schlagwörter: | |
| Links: | https://doi.org/10.1515/9789048531677 https://doi.org/10.1515/9789048531677 https://doi.org/10.1515/9789048531677 https://doi.org/10.1515/9789048531677 https://doi.org/10.1515/9789048531677 https://doi.org/10.1515/9789048531677 https://doi.org/10.1515/9789048531677 https://doi.org/10.1515/9789048531677 |
| Zusammenfassung: | Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jan 2019) |
| Umfang: | 1 online resource 9 halftones, 5 line drawings |
| ISBN: | 9789048531677 |
| DOI: | 10.1515/9789048531677 |
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Datensatz im Suchindex
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| isbn | 9789048531677 |
| language | English |
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| spelling | Christiansen, Paul Verfasser aut Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 Paul Christiansen Amsterdam Amsterdam University Press [2017] © 2017 1 online resource 9 halftones, 5 line drawings txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jan 2019) Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration In English Geschichte 1952-2016 gnd rswk-swf Funktionale Musik (DE-588)4155671-9 gnd rswk-swf Fernsehen (DE-588)4016825-6 gnd rswk-swf Präsidentenwahl (DE-588)4047020-9 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Präsidentenwahl (DE-588)4047020-9 s Wahlkampf (DE-588)4064292-6 s Fernsehen (DE-588)4016825-6 s Funktionale Musik (DE-588)4155671-9 s Geschichte 1952-2016 z 1\p DE-604 https://doi.org/10.1515/9789048531677 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Christiansen, Paul Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 Funktionale Musik (DE-588)4155671-9 gnd Fernsehen (DE-588)4016825-6 gnd Präsidentenwahl (DE-588)4047020-9 gnd Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)4155671-9 (DE-588)4016825-6 (DE-588)4047020-9 (DE-588)4064292-6 (DE-588)4078704-7 |
| title | Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 |
| title_auth | Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 |
| title_exact_search | Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 |
| title_full | Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 Paul Christiansen |
| title_fullStr | Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 Paul Christiansen |
| title_full_unstemmed | Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 Paul Christiansen |
| title_short | Orchestrating Public Opinion |
| title_sort | orchestrating public opinion how music persuades in television political ads for us presidential campaigns 1952 2016 |
| title_sub | How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 |
| topic | Funktionale Musik (DE-588)4155671-9 gnd Fernsehen (DE-588)4016825-6 gnd Präsidentenwahl (DE-588)4047020-9 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | Funktionale Musik Fernsehen Präsidentenwahl Wahlkampf USA |
| url | https://doi.org/10.1515/9789048531677 |
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