Export marketing strategy: tactics and skills that work
Chapter 1. Introduction, export marketing strategy -- Chapter 2. Assessing company readiness to export -- Chapter 3. Researching and selecting export markets -- Chapter 4. Exploring international entry modes -- Chapter 5. Partnering strategies -- Chapter 6. Developing an export marketing plan -- Cha...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2009
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | International business collection
|
| Schlagwörter: | |
| Links: | http://portal.igpublish.com/iglibrary/search/BEPB0000002.html http://portal.igpublish.com/iglibrary/search/BEPB0000002.html https://portal.igpublish.com/iglibrary/search/BEPB0000002.html http://portal.igpublish.com/iglibrary/search/BEPB0000002.html |
| Zusammenfassung: | Chapter 1. Introduction, export marketing strategy -- Chapter 2. Assessing company readiness to export -- Chapter 3. Researching and selecting export markets -- Chapter 4. Exploring international entry modes -- Chapter 5. Partnering strategies -- Chapter 6. Developing an export marketing plan -- Chapter 7. Working with facilitating and support firms -- Chapter 8. Budgeting for exporting -- Chapter 9. Analyzing the legal environment of exporting -- Chapter 10. Managing logistics and supply chain in exporting -- Chapter 11. Understanding foreign cultures -- Chapter 12. Product adaptation -- Chapter 13. Advertising and promotion in export -- Chapter 14. Export costing -- Chapter 15. Pricing for export markets -- Chapter 16. Financial aspects and payments in exporting -- Chapter 17. Managing export operations Export is the oldest form of international marketing and is still one of the most popular strategies for a firm to reach foreign markets. For many firms, exporting is an important strategic initiative for growth and a vital part of their business operations. Without success in exporting, many firms may not survive or prosper in the intensely competitive marketplace. Unfortunately, successful export marketing is not easy, and many firms lack a good understanding of the fundamentals of effective export marketing strategies and operations. This handbook of export marketing strategy presents a comprehensive and practical guide for firms interested in participating and succeeding in export marketing. Drawing on their sustained research in export marketing and knowledge of the literature, the authors introduce a systematic process for a firm to assess its readiness to export, identify and select viable export markets, explore suitable forms in which to enter foreign markets, develop an effective export marketing plan, work with export facilitating firms, set an export budget, manage the supply chain and logistics in exporting, analyze foreign cultures, adapt the product and promotion, set export prices, receive payment for exported products, and manage and control export transactions. They cover various aspects of a successful export marketing program, discuss detailed tasks and considerations involved in each aspect, and present a set of practical guidelines for firms to follow when making export marketing decisions. The book balances strategic considerations with operational issues and theoretical rationales with practical applications. By reading this book, managers will master the art and science of successful exporting and learn a strategic approach to helping their firms succeed in export marketing |
| Beschreibung: | Includes bibliographical references (p. 333-338) and index |
| Umfang: | Online-Ressource (vii, 362 p.) |
| ISBN: | 9781606490099 1606490095 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045875724 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190514s2009 xx o|||| 00||| eng d | ||
| 020 | |a 9781606490099 |c electronic bk. |9 978-1-60649-009-9 | ||
| 020 | |a 1606490095 |c electronic bk. |9 1-60649-009-5 | ||
| 035 | |a (ZDB-191-BEX)10373441 | ||
| 035 | |a (OCoLC)608624970 | ||
| 035 | |a (DE-599)BVBBV045875724 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 |a DE-92 | ||
| 082 | 0 | |a 658.848 |2 22 | |
| 100 | 1 | |a Zou, Shaoming |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Export marketing strategy |b tactics and skills that work |c Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil |
| 250 | |a 1st ed | ||
| 264 | 1 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c 2009 | |
| 300 | |a Online-Ressource (vii, 362 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a International business collection | |
| 500 | |a Includes bibliographical references (p. 333-338) and index | ||
| 520 | |a Chapter 1. Introduction, export marketing strategy -- Chapter 2. Assessing company readiness to export -- Chapter 3. Researching and selecting export markets -- Chapter 4. Exploring international entry modes -- Chapter 5. Partnering strategies -- Chapter 6. Developing an export marketing plan -- Chapter 7. Working with facilitating and support firms -- Chapter 8. Budgeting for exporting -- Chapter 9. Analyzing the legal environment of exporting -- Chapter 10. Managing logistics and supply chain in exporting -- Chapter 11. Understanding foreign cultures -- Chapter 12. Product adaptation -- Chapter 13. Advertising and promotion in export -- Chapter 14. Export costing -- Chapter 15. Pricing for export markets -- Chapter 16. Financial aspects and payments in exporting -- Chapter 17. Managing export operations | ||
| 520 | |a Export is the oldest form of international marketing and is still one of the most popular strategies for a firm to reach foreign markets. For many firms, exporting is an important strategic initiative for growth and a vital part of their business operations. Without success in exporting, many firms may not survive or prosper in the intensely competitive marketplace. Unfortunately, successful export marketing is not easy, and many firms lack a good understanding of the fundamentals of effective export marketing strategies and operations. This handbook of export marketing strategy presents a comprehensive and practical guide for firms interested in participating and succeeding in export marketing. Drawing on their sustained research in export marketing and knowledge of the literature, the authors introduce a systematic process for a firm to assess its readiness to export, identify and select viable export markets, explore suitable forms in which to enter foreign markets, develop an effective export marketing plan, work with export facilitating firms, set an export budget, manage the supply chain and logistics in exporting, analyze foreign cultures, adapt the product and promotion, set export prices, receive payment for exported products, and manage and control export transactions. They cover various aspects of a successful export marketing program, discuss detailed tasks and considerations involved in each aspect, and present a set of practical guidelines for firms to follow when making export marketing decisions. The book balances strategic considerations with operational issues and theoretical rationales with practical applications. By reading this book, managers will master the art and science of successful exporting and learn a strategic approach to helping their firms succeed in export marketing | ||
| 650 | 4 | |a Export marketing | |
| 700 | 1 | |a Kim, Daekwan |e Sonstige |4 oth | |
| 700 | 1 | |a Cavusgil, S. Tamer |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://portal.igpublish.com/iglibrary/search/BEPB0000002.html |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-191-BEX | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031258943 | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000002.html |l DE-863 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000002.html |l DE-862 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/BEPB0000002.html |l DE-92 |p ZDB-191-BEX |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818985588100956160 |
|---|---|
| any_adam_object | |
| author | Zou, Shaoming |
| author_facet | Zou, Shaoming |
| author_role | aut |
| author_sort | Zou, Shaoming |
| author_variant | s z sz |
| building | Verbundindex |
| bvnumber | BV045875724 |
| collection | ZDB-191-BEX |
| ctrlnum | (ZDB-191-BEX)10373441 (OCoLC)608624970 (DE-599)BVBBV045875724 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04451nam a2200445zc 4500</leader><controlfield tag="001">BV045875724</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190514s2009 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606490099</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-60649-009-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1606490095</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-60649-009-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-191-BEX)10373441</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)608624970</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045875724</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.848</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Zou, Shaoming</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Export marketing strategy</subfield><subfield code="b">tactics and skills that work</subfield><subfield code="c">Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[New York, N.Y.] (222 East 46th Street, New York, NY 10017)</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Online-Ressource (vii, 362 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">International business collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 333-338) and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Chapter 1. Introduction, export marketing strategy -- Chapter 2. Assessing company readiness to export -- Chapter 3. Researching and selecting export markets -- Chapter 4. Exploring international entry modes -- Chapter 5. Partnering strategies -- Chapter 6. Developing an export marketing plan -- Chapter 7. Working with facilitating and support firms -- Chapter 8. Budgeting for exporting -- Chapter 9. Analyzing the legal environment of exporting -- Chapter 10. Managing logistics and supply chain in exporting -- Chapter 11. Understanding foreign cultures -- Chapter 12. Product adaptation -- Chapter 13. Advertising and promotion in export -- Chapter 14. Export costing -- Chapter 15. Pricing for export markets -- Chapter 16. Financial aspects and payments in exporting -- Chapter 17. Managing export operations</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Export is the oldest form of international marketing and is still one of the most popular strategies for a firm to reach foreign markets. For many firms, exporting is an important strategic initiative for growth and a vital part of their business operations. Without success in exporting, many firms may not survive or prosper in the intensely competitive marketplace. Unfortunately, successful export marketing is not easy, and many firms lack a good understanding of the fundamentals of effective export marketing strategies and operations. This handbook of export marketing strategy presents a comprehensive and practical guide for firms interested in participating and succeeding in export marketing. Drawing on their sustained research in export marketing and knowledge of the literature, the authors introduce a systematic process for a firm to assess its readiness to export, identify and select viable export markets, explore suitable forms in which to enter foreign markets, develop an effective export marketing plan, work with export facilitating firms, set an export budget, manage the supply chain and logistics in exporting, analyze foreign cultures, adapt the product and promotion, set export prices, receive payment for exported products, and manage and control export transactions. They cover various aspects of a successful export marketing program, discuss detailed tasks and considerations involved in each aspect, and present a set of practical guidelines for firms to follow when making export marketing decisions. The book balances strategic considerations with operational issues and theoretical rationales with practical applications. By reading this book, managers will master the art and science of successful exporting and learn a strategic approach to helping their firms succeed in export marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kim, Daekwan</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cavusgil, S. Tamer</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000002.html</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-191-BEX</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031258943</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000002.html</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000002.html</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0000002.html</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045875724 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:37:17Z |
| institution | BVB |
| isbn | 9781606490099 1606490095 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031258943 |
| oclc_num | 608624970 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 |
| physical | Online-Ressource (vii, 362 p.) |
| psigel | ZDB-191-BEX |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | International business collection |
| spelling | Zou, Shaoming Verfasser aut Export marketing strategy tactics and skills that work Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil 1st ed [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2009 Online-Ressource (vii, 362 p.) txt rdacontent c rdamedia cr rdacarrier International business collection Includes bibliographical references (p. 333-338) and index Chapter 1. Introduction, export marketing strategy -- Chapter 2. Assessing company readiness to export -- Chapter 3. Researching and selecting export markets -- Chapter 4. Exploring international entry modes -- Chapter 5. Partnering strategies -- Chapter 6. Developing an export marketing plan -- Chapter 7. Working with facilitating and support firms -- Chapter 8. Budgeting for exporting -- Chapter 9. Analyzing the legal environment of exporting -- Chapter 10. Managing logistics and supply chain in exporting -- Chapter 11. Understanding foreign cultures -- Chapter 12. Product adaptation -- Chapter 13. Advertising and promotion in export -- Chapter 14. Export costing -- Chapter 15. Pricing for export markets -- Chapter 16. Financial aspects and payments in exporting -- Chapter 17. Managing export operations Export is the oldest form of international marketing and is still one of the most popular strategies for a firm to reach foreign markets. For many firms, exporting is an important strategic initiative for growth and a vital part of their business operations. Without success in exporting, many firms may not survive or prosper in the intensely competitive marketplace. Unfortunately, successful export marketing is not easy, and many firms lack a good understanding of the fundamentals of effective export marketing strategies and operations. This handbook of export marketing strategy presents a comprehensive and practical guide for firms interested in participating and succeeding in export marketing. Drawing on their sustained research in export marketing and knowledge of the literature, the authors introduce a systematic process for a firm to assess its readiness to export, identify and select viable export markets, explore suitable forms in which to enter foreign markets, develop an effective export marketing plan, work with export facilitating firms, set an export budget, manage the supply chain and logistics in exporting, analyze foreign cultures, adapt the product and promotion, set export prices, receive payment for exported products, and manage and control export transactions. They cover various aspects of a successful export marketing program, discuss detailed tasks and considerations involved in each aspect, and present a set of practical guidelines for firms to follow when making export marketing decisions. The book balances strategic considerations with operational issues and theoretical rationales with practical applications. By reading this book, managers will master the art and science of successful exporting and learn a strategic approach to helping their firms succeed in export marketing Export marketing Kim, Daekwan Sonstige oth Cavusgil, S. Tamer Sonstige oth http://portal.igpublish.com/iglibrary/search/BEPB0000002.html Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Zou, Shaoming Export marketing strategy tactics and skills that work Export marketing |
| title | Export marketing strategy tactics and skills that work |
| title_auth | Export marketing strategy tactics and skills that work |
| title_exact_search | Export marketing strategy tactics and skills that work |
| title_full | Export marketing strategy tactics and skills that work Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil |
| title_fullStr | Export marketing strategy tactics and skills that work Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil |
| title_full_unstemmed | Export marketing strategy tactics and skills that work Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil |
| title_short | Export marketing strategy |
| title_sort | export marketing strategy tactics and skills that work |
| title_sub | tactics and skills that work |
| topic | Export marketing |
| topic_facet | Export marketing |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000002.html |
| work_keys_str_mv | AT zoushaoming exportmarketingstrategytacticsandskillsthatwork AT kimdaekwan exportmarketingstrategytacticsandskillsthatwork AT cavusgilstamer exportmarketingstrategytacticsandskillsthatwork |