Research methods for business students:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; São Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan
Pearson
2019
|
| Ausgabe: | Eighth edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031251546&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Umfang: | xxxiii, 833 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292208787 |
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Datensatz im Suchindex
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| adam_text | How to use this book Preface Contributors Publisher s acknowledgements 1 Business and management research, reflective diaries and the purpose of this book xvii xxii xxiv xxvii 2 Choosing a research topic and developing your research proposal 26 3 Critically reviewing the literature 72 4 Understanding research philosophy and approaches to theory development 128 5 Formulating the research design 172 6 Negotiating access and research ethics 232 7 Selecting samples 292 8 Utilising secondary data 338 9 Collecting data through observation 378 10 Collecting primary data using research interviews and research diaries 434 11 Collecting primary data using questionnaires 502 12 Analysing data quantitatively 564 13 Analysing data qualitatively 636 14 Writing and presenting your project report 706 2 Bibliography Appendices Glossary Index 754 771 796 822
How to use this book Preface Contributors Publisher s acknowledgements 1 1.1 xvii xxii xxiv xxvii Business and management research,reflective diaries and the purpose of thisbook 2 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes Introduction 2 2 1.2 The nature of research 1.3 1.4 Business and management research The research process 6 11 1.5 Keeping a reflective diary or research notebook 13 1.6 1.7 The purpose and structure of this book Summary 15 19 Self-check questions Review and discussion questions 19 19 Progressing your research project: Starting your reflective diary or notebook References 20 20 Further reading 22 Case 1; Investigating diversity and inclusion at OilCo Catherine Cassell 23 Self-check answers 25 4
Contents 2 Choosing a research topic and developing your research proposal 26 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 26 2.4 Introduction Characteristics of a good research topic Generating and refining research topic ideas Developing your research proposal 26 29 31 42 2.5 2.6 Writing your research proposal Summary 53 61 Self-check questions 61 Review and discussion questions Progressing your research project: Choosing a research topic and developing your research proposal References 62 Further reading 64 Case 2: Kristina s first draft research proposal 65 2.1 2.2 2.3 62 63 Kathrin Schwark, Mark Saunders, Philip Lewis and Adrian Thornhill Self-check answers 3 Critically reviewing the literature 69 72 Mark Saunders, Philip Lewis and Adrian Thornhill 3.1 viii Learning outcomes Introduction 72 72 3.2 3.3 3.4 Being critical and the purposes and formsof review 75 The content and structure of a critical review Literature sources 79 83 3.5 3.6 Planning your literature search Conducting your literature search 90 94 3.7 3.8 Reading critically and evaluating the literature Note taking and referencing 104 107 3.9 Using systematic review 3.10 Drafting your critical review 110 112 3.11 A note about plagiarism 3.12 Summary Self-check questions 115 116 116 Review and discussion questions 118 Progressing your research project: Critically reviewing the literature 119
Contents References 119 Further reading 121 Case 3: Using a Thematic Analysis Grid to help critically review the literature 122 Deborah Anderson Self-check answers 4 Understanding research philosophy and approaches to theory development Mark Saunders, Philip Lewis, Adrian Thornhill and Alexandra Bristow Learning outcomes 126 128 128 4.1 4.2 Introduction The philosophical underpinnings of business and management 128 4.3 Research paradigms 4.4 Five management philosophies Approaches to theory development 138 144 4.5 4.6 Summary Self-check questions Review and discussion questions Progressing your research project: Heightening your Awareness of your Research Philosophy (HARP) References Further reading Case 4: In search of a research philosophy 130 152 159 160 160 161 165 167 167 Neve Isaeva and Des Williamson Self-check answers 5 Formulating the research design 170 172 Mark Saunders, Philip Lewis and Adrian Thornhill 5.1 5.2 5.3 Learning outcomes 172 Introduction Choice and coherence in research design 172 Methodological choice: the use of a quantitative, qualitative or mixed methods research design 5.4 Quantitative research designs 5.5 Qualitative research designs Mixed methods research designs 5.6 173 175 176 179 181 ( ix )
Contents 5.7 Recognising the purpose of your research design 186 5.8 Choosing a research strategy or strategies 189 5.9 Choosing a time horizon 5.10 Establishing the ethics of the research design 5.11 Establishing the quality of the research design 213 5.12 Taking into account your role as researcher 5.13 Summary Self-check questions 219 220 221 Review and discussion questions Progressing your research project: Deciding on your research design References Further reading Case 5: The relationship between risk and return in loan decisions at credit unions 212 212 222 222 223 226 227 Bill Lee Self-check answers 6 Negotiating access and research ethics 229 232 Mark Saunders, Philip Lewis and Adrian Thornhill 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 Learning outcomes Introduction Issues associated with gaining traditional access Issues associated with Internet-mediated access 232 232 234 240 Strategies to gain access Research ethics and why you should act ethically 243 252 Ethical issues at specific stages of the research process 263 An introduction to the principles of data protection and data management 276 Summary Self-check questions 280 281 Review and discussion questions Progressing your research project: Negotiating access and addressing ethical issues 282 References Further reading 283 Case 6: Gaining and maintaining fieldwork access with management consultants 282 285 286 William S. Harvey and Andreas Paul Spee Self-check answers 288
Contents 7 Selecting samples 292 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes Introduction 292 292 7.2 7.3 Probability sampling 297 Non-probability sampling 315 7.4 Multi-stage sampling 325 7.5 Summary 326 Self-check questions 326 Review and discussion questions Progressing your research project: Using sampling as part of your research References 329 330 330 Further reading 332 7.1 Case 7: Starting-up, not slowing down: social entrepreneurs in an aging society 332 Zeineb Djebali Self-check answers 8 Utilising secondary data 334 338 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes Introduction 338 338 8.1 8.2 8.3 8.4 Types of secondary data and uses in research Advantages and disadvantages of secondary data 341 351 Searching for and locating secondary data 355 8.5 8.6 Evaluating secondary data sources Summary 360 368 Self-check questions 369 Review and discussion questions 370 Progressing your research project: Assessing the suitability of secondary data for yourresearch References 370 371 Further reading Case 8: Using social media for research 372 374 David Houghton Self-check answers 376
Contents 9 Collecting data through observation Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 378 378 9.1 Introduction 9.2 9.3 9.4 Dimensions of observation Participant observation Structured observation 390 400 9.5 Internet-mediated observation 408 9.6 Observation using videography, audio recordings and visual images Summary 414 9.7 378 380 424 Self-check questions 425 Review and discussion questions 425 Progressing your research project: Deciding on the appropriateness of observation References Further reading 426 426 427 Case 9: Observing religious tourists Matina Terzidou 428 Self-check answers 431 10 Collecting primary data using research interviews and research diaries Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 434 434 10.1 Introduction 10.2 Types of research interview and their link to the purpose of research and research strategy 10.3 When to use semi-structured and in-depth interviews 10.4 Data quality issues associated with semi-structured and in-depth interviews 10.5 Preparing for semi-structured or in-depth interviews 434 10.6 Conducting semi-structured or in-depth interviews 10.7 Managing logistical and resource issues 455 465 10.8 Group interviews and focus groups 10.9 Telephone interviews 10.10 Internet-mediated interviews 467 10.11 Visual interviews 10.12 Use of research diaries to collect data 10.13 Summary 479 482 489 436 444 447 451 472 476
Contents Self-check questions 490 Review and discussion questions 490 Progressing your research project: Using research interviews and research diaries 491 References 492 Further reading Case 10: Visualising consumption 494 495 Finola Kerrigan Self-check answers 11 Collecting primary data using questionnaires 498 502 Mark Saunders, Philip Lewis and Adrian Thornhill 11.1 Learning outcomes Introduction 502 502 11.2 An overview of questionnaires 11.3 Deciding what data need to be collected 11.4 Questionnaire validity and reliability 505 510 516 11.5 Designing individual questions 11.6 Constructing the questionnaire 11.7 Pilot testing 518 11.8 Delivering and collecting the questionnaire 11.9 Summary 542 Self-check questions Review and discussion questions Progressing your research project: Using questionnaires in your research References Further reading Case 11: Work-life balance - from the idea to the questionnaire 533 540 549 550 552 552 553 555 555 Almuth McDowall Self-check answers 12 Analysing data quantitatively Mark Saunders, Philip Lewis, Adrian Thornhill and Catherine Wang Learning outcomes 12.1 Introduction 12.2 Preparing data for quantitative analysis 559 564 564 564 567
Contents 12.3 Data entry and checking 12.4 Exploring and presenting data 12.5 Describing data using statistics 576 12.6 Examining relationships, differences and trends using statistics 12.7 Summary 602 581 597 Self-check questions 624 Review and discussion questions 625 627 Progressing your research project: Analysing your data quantitatively 628 References Further reading 630 Case 12: Giving proper attention to risk management controls when using derivatives 630 628 Frank Bezzina, Vincent Cassar and Simon Grimma Self-check answers 633 13 Analysing dataqualitatively 636 Mark Saunders, Philip Lewis and Adrian Thornhill 13.1 Learning outcomes 636 Introduction 636 13.2 The diversity of qualitative data, their implications for analysis and the interactive nature ofthis process 13.3 Key aspects to consider when choosing a qualitative analysis technique 638 641 13.4 Preparing your data for analysis 13.5 Aids to help your analysis 644 648 13.6 Thematic Analysis 13.7 Template Analysis 651 660 13.8 Explanation Building and Testing 13.9 Grounded Theory Method 664 668 13.10 Narrative Analysis 674 13.11 Discourse Analysis 677 13.12 Visual Analysis 681 13.13 Data Display and Analysis 13.14 Using CAQDAS 690 692 13.15 Summary Self-check questions 695 695 Review and discussion question 696 Progressing your research project: Analysing your data qualitatively 696
Contents References 697 Further reading 699 Case 13: Exploring employees experiences of remote working practices 700 Amanda Lee Self-check answers 14 Writing and presenting your project report 703 706 Mark Saunders, Philip Lewis and Adrian Thornhill 14.1 Learning outcomes Introduction 14.2 Undertaking writing 706 706 708 14.3 Structuring your project report 712 14.4 Writing reports for different audiences 730 14.5 Making the report s content clear and accessible 14.6 Developing an appropriate writing style 14.7 Meeting the assessment criteria 731 734 739 14.8 Writing a reflective essay or section 739 14.9 Oral presentation of the report 741 14.10 Summary 747 Self-check questions Review and discussion questions 747 748 Progressing your research project: Writing your project report References 748 749 Further reading 749 Case 14: Presenting research findings to a business audience Colin Hughes 750 Self-check answers 752 Bibliography 754 Appendices 771 1 Systems of referencing 771 2 Calculating the minimum sample size 789 3 4 Random sampling numbers Guidelines for non-discriminatory language 791 792 Glossary Index 796 822
Contents Supporting resources Visit www.pearsoned.co.uk/saunders to find valuable online resources: Companion Website for students • Multiple-choice questions to test your learning • Tutorials and datasets for Excel and SPSS • Updated research datasets to practise with • Updated additional case studies with accompanying questions • Smarter Online Searching Guide - how to make the most of the Internet in your research • Online glossary For instructors • Complete, downloadable Instructor s Manual • PowerPoint slides that can be downloaded and used for presentations Also: The regularly maintained Companion Website provides the following features: • Search tool to help locate specific items of content • Email results and profile tools to send results of quizzes to instructors • Online help and support to assist with website usage and troubleshooting For more information please contact your local Pearson Education sales representative or visit www.pearsoned.co.uk/saunders.
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| id | DE-604.BV045868197 |
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| indexdate | 2024-12-20T18:37:08Z |
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| isbn | 9781292208787 |
| language | English |
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| owner_facet | DE-19 DE-BY-UBM DE-862 DE-BY-FWS DE-92 DE-573 DE-B768 DE-523 DE-M347 DE-11 DE-188 DE-1049 DE-Eb1 DE-2070s DE-20 DE-703 DE-739 DE-83 |
| physical | xxxiii, 833 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Saunders, Mark 1959- Lewis, Philip 1945- Thornhill, Adrian Research methods for business students Forschungsmethode (DE-588)4155046-8 gnd Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd |
| subject_GND | (DE-588)4155046-8 (DE-588)4066538-0 (DE-588)4069402-1 (DE-588)4066571-9 (DE-588)4006244-2 |
| title | Research methods for business students |
| title_auth | Research methods for business students |
| title_exact_search | Research methods for business students |
| title_full | Research methods for business students Mark N.K. Saunders, Philip Lewis, Adrian Thornhill |
| title_fullStr | Research methods for business students Mark N.K. Saunders, Philip Lewis, Adrian Thornhill |
| title_full_unstemmed | Research methods for business students Mark N.K. Saunders, Philip Lewis, Adrian Thornhill |
| title_short | Research methods for business students |
| title_sort | research methods for business students |
| topic | Forschungsmethode (DE-588)4155046-8 gnd Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd |
| topic_facet | Forschungsmethode Wirtschaftswissenschaftliches Studium Betriebswirtschaftslehre Wissenschaftliches Arbeiten Betriebswirtschaftliches Studium |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031251546&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT saundersmark researchmethodsforbusinessstudents AT lewisphilip researchmethodsforbusinessstudents AT thornhilladrian researchmethodsforbusinessstudents |