Verfügbarkeit: Critical branding | Technische Universität München

Critical branding: postcolonial studies and the market

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Bibliographische Detailangaben
Beteilige Person:	Koegler, Caroline (VerfasserIn)
Format:	Hochschulschrift/Dissertation Buch
Sprache:	Englisch
Veröffentlicht:	New York ; London Routledge 2018
Schriftenreihe:	Routledge research in postcolonial literatures 60
Schlagwörter:	Postcolonialism in literature Postcolonialism > Economic aspects Postkolonialismus Postkolonialismus > Motiv Postkoloniale Literatur Vermarktung Literatur Englisch Hochschulschrift
Links:	http://digitale-objekte.hbz-nrw.de/storage2/2018/09/01/file_14/8146093.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030941212&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	First issued in paperback 2020
Umfang:	vi, 228 Seiten Illustrationen
ISBN:	9781138502222 9780367503444

Internformat

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Datensatz im Suchindex

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adam_text	Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies longstanding materialist challenge , illuminating the relationship between what is often broadly called the market and the practice and positionality of postcolonial critics and their field, postcolonial studies. After much attention has been paid to the status of literary writers in markets, and after a range of sweeping attacks against the field for its alleged complicity with capitalism, this study takes the crucial step of systematically exploring the engagement of postcolonial critics in market practice, substituting an automatic sense of accusation (Dirlik), dread (Westall; Brouillette), rage (Young; Williams), or irony (Huggan; Ponzanesi; Mendes) with a nuanced exploration and critique. Bringing together concepts from business studies, postcolonial studies, queer studies, and literary and cultural studies in an informed way, Critical Branding sets on a thorough theoretical footing a range of categories that, while increasingly current, remain surprisingly obscure, such as the market, market forces, and branding. It also provides new concepts with which to think the market as a dimension of practice, such as brand narratives, brand acts, and brand politics. At a time when the marketisation of the university system and the resulting effects on academics are much on our minds, Critical Branding is a timely contribution that explores how diversely postcolonial studies and the market intersect, for better and for worse.
any_adam_object	1
author	Koegler, Caroline
author_GND	(DE-588)1161539360
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dewey-hundreds	800 - Literature (Belles-lettres) and rhetoric
dewey-ones	809 - History, description & criticism
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dewey-search	809.93358
dewey-sort	3809.93358
dewey-tens	800 - Literature (Belles-lettres) and rhetoric
discipline	Anglistik / Amerikanistik Literaturwissenschaft
format	Thesis Book
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id	DE-604.BV045557375
illustrated	Illustrated
indexdate	2024-12-20T18:30:17Z
institution	BVB
isbn	9781138502222 9780367503444
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030941212
oclc_num	1043864231
open_access_boolean
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physical	vi, 228 Seiten Illustrationen
publishDate	2018
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publisher	Routledge
record_format	marc
series	Routledge research in postcolonial literatures
series2	Routledge research in postcolonial literatures
spellingShingle	Koegler, Caroline Critical branding postcolonial studies and the market Routledge research in postcolonial literatures Postcolonialism in literature Postcolonialism Economic aspects Postkolonialismus (DE-588)4566658-1 gnd Postkolonialismus Motiv (DE-588)4681702-5 gnd Postkoloniale Literatur (DE-588)4428936-4 gnd Vermarktung (DE-588)4121857-7 gnd Literatur (DE-588)4035964-5 gnd Englisch (DE-588)4014777-0 gnd
subject_GND	(DE-588)4566658-1 (DE-588)4681702-5 (DE-588)4428936-4 (DE-588)4121857-7 (DE-588)4035964-5 (DE-588)4014777-0 (DE-588)4113937-9
title	Critical branding postcolonial studies and the market
title_auth	Critical branding postcolonial studies and the market
title_exact_search	Critical branding postcolonial studies and the market
title_full	Critical branding postcolonial studies and the market Caroline Koegler
title_fullStr	Critical branding postcolonial studies and the market Caroline Koegler
title_full_unstemmed	Critical branding postcolonial studies and the market Caroline Koegler
title_short	Critical branding
title_sort	critical branding postcolonial studies and the market
title_sub	postcolonial studies and the market
topic	Postcolonialism in literature Postcolonialism Economic aspects Postkolonialismus (DE-588)4566658-1 gnd Postkolonialismus Motiv (DE-588)4681702-5 gnd Postkoloniale Literatur (DE-588)4428936-4 gnd Vermarktung (DE-588)4121857-7 gnd Literatur (DE-588)4035964-5 gnd Englisch (DE-588)4014777-0 gnd
topic_facet	Postcolonialism in literature Postcolonialism Economic aspects Postkolonialismus Postkolonialismus Motiv Postkoloniale Literatur Vermarktung Literatur Englisch Hochschulschrift
url	http://digitale-objekte.hbz-nrw.de/storage2/2018/09/01/file_14/8146093.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030941212&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV011947307
work_keys_str_mv	AT koeglercaroline criticalbrandingpostcolonialstudiesandthemarket

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