How Big Data could affect the competitiveness of the German automotive industry through data-driven marketing activities:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Hochschulschrift/Dissertation Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Ingolstadt
2019
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| Schlagwörter: | |
| Umfang: | VI, 86 Blätter Illustrationen, Diagramme |
Internformat
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Datensatz im Suchindex
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| indexdate | 2024-12-20T18:29:55Z |
| institution | BVB |
| language | English |
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| spelling | Stark, Tobias aut How Big Data could affect the competitiveness of the German automotive industry through data-driven marketing activities Tobias Start. Betreuer: Prof. Dr. Harry Wagner Ingolstadt 2019 VI, 86 Blätter Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Bachelorarbeit Technische Hochschule Ingolstadt 2019 Fakultät Business School. Studiengang International Management Wettbewerbsfähigkeit (DE-588)4065837-5 gnd rswk-swf Kraftfahrzeugindustrie (DE-588)4032690-1 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Kraftfahrzeugindustrie (DE-588)4032690-1 s Big Data (DE-588)4802620-7 s Marketing (DE-588)4037589-4 s Wettbewerbsfähigkeit (DE-588)4065837-5 s DE-604 Wagner, Harry 1971- (DE-588)132433125 dgs |
| spellingShingle | Stark, Tobias How Big Data could affect the competitiveness of the German automotive industry through data-driven marketing activities Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Big Data (DE-588)4802620-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4065837-5 (DE-588)4032690-1 (DE-588)4802620-7 (DE-588)4037589-4 (DE-588)4113937-9 |
| title | How Big Data could affect the competitiveness of the German automotive industry through data-driven marketing activities |
| title_auth | How Big Data could affect the competitiveness of the German automotive industry through data-driven marketing activities |
| title_exact_search | How Big Data could affect the competitiveness of the German automotive industry through data-driven marketing activities |
| title_full | How Big Data could affect the competitiveness of the German automotive industry through data-driven marketing activities Tobias Start. Betreuer: Prof. Dr. Harry Wagner |
| title_fullStr | How Big Data could affect the competitiveness of the German automotive industry through data-driven marketing activities Tobias Start. Betreuer: Prof. Dr. Harry Wagner |
| title_full_unstemmed | How Big Data could affect the competitiveness of the German automotive industry through data-driven marketing activities Tobias Start. Betreuer: Prof. Dr. Harry Wagner |
| title_short | How Big Data could affect the competitiveness of the German automotive industry through data-driven marketing activities |
| title_sort | how big data could affect the competitiveness of the german automotive industry through data driven marketing activities |
| topic | Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Big Data (DE-588)4802620-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Wettbewerbsfähigkeit Kraftfahrzeugindustrie Big Data Marketing Hochschulschrift |
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