Verfügbarkeit: Marketing research | Technische Universität München

Marketing research: an applied orientation

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Bibliographische Detailangaben
Beteilige Person:	Malhotra, Naresh K. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Harlow, England Pearson [2020]
Ausgabe:	Seventh edition, global edition
Schlagwörter:	Marketing research Marketing research > Methodology Marketing Marketingforschung Marktforschung
Links:	https://ebookcentral.proquest.com/lib/b-tu/detail.action?docID=5834510 https://elibrary.pearson.de/book/99.150005/9781292265919 https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5640382 https://elibrary.pearson.de/book/99.150005/9781292265919 https://ebookcentral.proquest.com/lib/munchentech/detail.action?docID=5834510 https://ebookcentral.proquest.com/lib/ub-bamberg/detail.action?docID=5834510
Beschreibung:	Revised edition of the author's Marketing research, c2010. - Includes bibliographical references (pages 781-823) and index
Umfang:	1 Online-Ressource (882 Seiten) Illustrationen, Diagramme
ISBN:	9781292265919

Internformat

MARC


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Datensatz im Suchindex

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indexdate	2025-01-11T13:37:50Z
institution	BVB
isbn	9781292265919
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030887325
oclc_num	1089703221
open_access_boolean
owner	DE-1050 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-Aug4 DE-634 DE-83
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physical	1 Online-Ressource (882 Seiten) Illustrationen, Diagramme
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publishDate	2020
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publisher	Pearson
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spellingShingle	Malhotra, Naresh K. Marketing research an applied orientation Marketing research Marketing research Methodology Marketing (DE-588)4037589-4 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4200055-5 (DE-588)4037630-8
title	Marketing research an applied orientation
title_auth	Marketing research an applied orientation
title_exact_search	Marketing research an applied orientation
title_full	Marketing research an applied orientation Naresh K. Malhotra, Georgia Institute of Technology
title_fullStr	Marketing research an applied orientation Naresh K. Malhotra, Georgia Institute of Technology
title_full_unstemmed	Marketing research an applied orientation Naresh K. Malhotra, Georgia Institute of Technology
title_short	Marketing research
title_sort	marketing research an applied orientation
title_sub	an applied orientation
topic	Marketing research Marketing research Methodology Marketing (DE-588)4037589-4 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd
topic_facet	Marketing research Marketing research Methodology Marketing Marketingforschung Marktforschung
work_keys_str_mv	AT malhotranareshk marketingresearchanappliedorientation

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