Burn the business plan: what great entrepreneurs really do
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Bibliographische Detailangaben
Beteilige Person: Schramm, Carl J. (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: London John Murray Learning [2018]
Schlagwörter:
Abstract:A myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Carl believes that entrepreneurship has been completely misrepresented by the media, business books, University programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality -- which is bad news for everyone because it stops great ideas coming to life. "Burn the Business Plan" punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. "Burn the Business Plan" doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success
Umfang:xiii, 272 Seiten 20 cm
ISBN:9781473606913