Review of marketing research, Volume 12, Brand meaning management: = Brand meaning management
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, UK
Emerald Group Publishing Limited
2015
|
| Ausgabe: | First edition |
| Schlagwörter: | |
| Beschreibung: | Description based on print version record |
| Umfang: | 1 online resource (xxxii, 305 pages.) |
| ISBN: | 9781784419318 1784419311 |
Internformat
MARC
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| 020 | |a 1784419311 |c electronic bk. |9 1-78441-931-1 | ||
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| 245 | 1 | 0 | |a Review of marketing research, Volume 12, Brand meaning management |b = Brand meaning management |c edited by Deborah J. Macinnis, C. Whan Park |
| 246 | 1 | 3 | |a Brand meaning management |
| 246 | 1 | 1 | |a Brand meaning management |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley, UK |b Emerald Group Publishing Limited |c 2015 | |
| 300 | |a 1 online resource (xxxii, 305 pages.) | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Description based on print version record | ||
| 650 | 4 | |a Branding (Marketing) |x Management |a Brand name products |x Management |a Brand name products |x Psychological aspects |a Meaning (Psychology) |a Customer relations |x Management | |
| 700 | 1 | |a MacInnis, Deborah J. |4 edt | |
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2389151 |
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| _version_ | 1821935911577845761 |
| any_adam_object | |
| author2 | MacInnis, Deborah J. |
| author2_role | edt |
| author2_variant | d j m dj djm |
| author_facet | MacInnis, Deborah J. |
| building | Verbundindex |
| bvnumber | BV045457901 |
| collection | ZDB-4-NLEBK |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV045457901 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:27:40Z |
| institution | BVB |
| isbn | 9781784419318 1784419311 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030843160 |
| oclc_num | 1086271634 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 online resource (xxxii, 305 pages.) |
| psigel | ZDB-4-NLEBK |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Emerald Group Publishing Limited |
| record_format | marc |
| spellingShingle | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management Branding (Marketing) Management Brand name products Management Brand name products Psychological aspects Meaning (Psychology) Customer relations Management |
| title | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management |
| title_alt | Brand meaning management |
| title_auth | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management |
| title_exact_search | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management |
| title_full | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management edited by Deborah J. Macinnis, C. Whan Park |
| title_fullStr | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management edited by Deborah J. Macinnis, C. Whan Park |
| title_full_unstemmed | Review of marketing research, Volume 12, Brand meaning management = Brand meaning management edited by Deborah J. Macinnis, C. Whan Park |
| title_short | Review of marketing research, Volume 12, Brand meaning management |
| title_sort | review of marketing research volume 12 brand meaning management brand meaning management |
| title_sub | = Brand meaning management |
| topic | Branding (Marketing) Management Brand name products Management Brand name products Psychological aspects Meaning (Psychology) Customer relations Management |
| topic_facet | Branding (Marketing) Management Brand name products Management Brand name products Psychological aspects Meaning (Psychology) Customer relations Management |
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