Strategic brand management: lessons for winning brands in globalized markets
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Oxford University Press
[2018]
|
| Ausgabe: | First Edition |
| Schlagwörter: | |
| Beschreibung: | Includes index |
| Umfang: | xxvi, 242 pages 24 cm |
| ISBN: | 9780190646004 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045433636 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t| | ||
| 008 | 190130s2018 xxu |||| 00||| eng d | ||
| 010 | |a 017018182 | ||
| 020 | |a 9780190646004 |9 978-0-19-064600-4 | ||
| 035 | |a (OCoLC)1007511957 | ||
| 035 | |a (DE-599)BVBBV045433636 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-1049 | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.8/27 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a John, Deborah Roedder |0 (DE-588)170242897 |4 aut | |
| 245 | 1 | 0 | |a Strategic brand management |b lessons for winning brands in globalized markets |c Deborah Roedder John, University of Minnesota, Carlos J. Torelli, University of Illinois at Urbana-Champaign |
| 250 | |a First Edition | ||
| 264 | 1 | |a New York |b Oxford University Press |c [2018] | |
| 300 | |a xxvi, 242 pages |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Torelli, Carlos J. |0 (DE-588)1047496178 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-19-064601-1 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030819301 | |
Datensatz im Suchindex
| _version_ | 1818984946966986752 |
|---|---|
| any_adam_object | |
| author | John, Deborah Roedder Torelli, Carlos J. |
| author_GND | (DE-588)170242897 (DE-588)1047496178 |
| author_facet | John, Deborah Roedder Torelli, Carlos J. |
| author_role | aut aut |
| author_sort | John, Deborah Roedder |
| author_variant | d r j dr drj c j t cj cjt |
| building | Verbundindex |
| bvnumber | BV045433636 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1007511957 (DE-599)BVBBV045433636 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First Edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01441nam a2200421 c 4500</leader><controlfield tag="001">BV045433636</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">190130s2018 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">017018182</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780190646004</subfield><subfield code="9">978-0-19-064600-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1007511957</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045433636</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">John, Deborah Roedder</subfield><subfield code="0">(DE-588)170242897</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic brand management</subfield><subfield code="b">lessons for winning brands in globalized markets</subfield><subfield code="c">Deborah Roedder John, University of Minnesota, Carlos J. Torelli, University of Illinois at Urbana-Champaign</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First Edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Oxford University Press</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxvi, 242 pages</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Torelli, Carlos J.</subfield><subfield code="0">(DE-588)1047496178</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-19-064601-1</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030819301</subfield></datafield></record></collection> |
| id | DE-604.BV045433636 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:27:05Z |
| institution | BVB |
| isbn | 9780190646004 |
| language | English |
| lccn | 017018182 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030819301 |
| oclc_num | 1007511957 |
| open_access_boolean | |
| owner | DE-1050 DE-1049 |
| owner_facet | DE-1050 DE-1049 |
| physical | xxvi, 242 pages 24 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Oxford University Press |
| record_format | marc |
| spelling | John, Deborah Roedder (DE-588)170242897 aut Strategic brand management lessons for winning brands in globalized markets Deborah Roedder John, University of Minnesota, Carlos J. Torelli, University of Illinois at Urbana-Champaign First Edition New York Oxford University Press [2018] xxvi, 242 pages 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index Brand name products Management Strategic planning Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Torelli, Carlos J. (DE-588)1047496178 aut Erscheint auch als Online-Ausgabe 978-0-19-064601-1 |
| spellingShingle | John, Deborah Roedder Torelli, Carlos J. Strategic brand management lessons for winning brands in globalized markets Brand name products Management Strategic planning Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Strategic brand management lessons for winning brands in globalized markets |
| title_auth | Strategic brand management lessons for winning brands in globalized markets |
| title_exact_search | Strategic brand management lessons for winning brands in globalized markets |
| title_full | Strategic brand management lessons for winning brands in globalized markets Deborah Roedder John, University of Minnesota, Carlos J. Torelli, University of Illinois at Urbana-Champaign |
| title_fullStr | Strategic brand management lessons for winning brands in globalized markets Deborah Roedder John, University of Minnesota, Carlos J. Torelli, University of Illinois at Urbana-Champaign |
| title_full_unstemmed | Strategic brand management lessons for winning brands in globalized markets Deborah Roedder John, University of Minnesota, Carlos J. Torelli, University of Illinois at Urbana-Champaign |
| title_short | Strategic brand management |
| title_sort | strategic brand management lessons for winning brands in globalized markets |
| title_sub | lessons for winning brands in globalized markets |
| topic | Brand name products Management Strategic planning Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Management Strategic planning Markenpolitik |
| work_keys_str_mv | AT johndeborahroedder strategicbrandmanagementlessonsforwinningbrandsinglobalizedmarkets AT torellicarlosj strategicbrandmanagementlessonsforwinningbrandsinglobalizedmarkets |