Verfügbarkeit: Ezikăt na reklamnija slogan | Technische Universität München

Ezikăt na reklamnija slogan: nemsko-bălgarski paraleli

Езикът на рекламния слоган немско-български паралели

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Bibliographische Detailangaben
Beteilige Person:	Fărkova, Gergana 1965- (VerfasserIn)
Format:	Buch
Sprache:	Bulgarisch
Veröffentlicht:	Sofija FănTezi 2018
Ausgabe:	Părvo izdanie
Schlagwörter:	Bulgarisch Werbeslogan Deutsch Werbesprache
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030780577&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Literaturverzeichnis Seite 242-247
Umfang:	247 Seiten Illustrationen
ISBN:	9786199033982

Internformat

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Datensatz im Suchindex

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adam_text	Съдържание 1. Увод...................................................................................... 7 2. Същност на рекламата...................................................... 14 3. Рекламата като комуникация.......................................... 24 4. Рекламният език и езикът на слогана.............................28 5. Слоганът.............................................................................33 6. Езикови компоненти в рекламния език на слоганите.,37 6.1 Фонетични характеристики и похвати в езика на рек ламния лозунг........................................................................ 37 6. 1. 1. Рима..............................................................................37 6. 1.2. Ритмичност и вокално благозвучие....................... 43 6. 1.3. Алитерация................................................................. 45 6. 1. 4. Асонанс...................................................................... 46 6. 1. 5. Транслитерация........................................................ 46 6. 1.6. Анаграма..................................................................... 49 6. 1.7. Апокопа....................................................................... 49 6. 1.8. Омоними..................................................................... 49 6. 1. 9. Възклицания..............................................................53 6. 1. 10. Пароними................................................................. 55 6. 1. 11. Каламбури на фонетично ниво............................. 56 6. 2. Морфологични похвати илексикални характеристи ки на рекламния слоган 57 6. 2. 1. Неологизмите в рекламния лозунг......................... 57 6. 2. 2. Англицизмите в рекламния лозунг........................ 78 6. 2. 3. Частите на речта в езика на рекламата.................. 84 6. 2. 3. 1. Глагол......................................................................84 6. 2. 3. 2. Прилагателни и наречия.................................... 91 6. 2. 3. 3. Съществителни имена........................................ 110 6. 2. 3. 4. Местоимения.......................................................140 6. 2. 3. 5. Числителни имена.............................................. 150 6. 3. Синтактични похвати и характеристики на езика на рекламния слоган................................................................ 154 6. 3. 1. Съобщителни изречения...................................... 155 6. 3. 2. Въпросителни изречения..................................... 155 6. 3. 3. Повелителни изречения........................................ 157 6. 3.4. Възклицателни изречения................................... 161 6. 3. 5. Сложносъставни изречения................................ 162 6. 3. 6. Елиптични изречения...........................................164 6. 3. 7. Пунктуация и типографски ефекти....................167 7. Реторични похвати в рекламните лозунги................. 175 7. 1. Позиционни фигури.................................................... 175 7. 2. Повторения.................................................................. 176 7. 3. Разширени реторични фигури................................. 177 7. 4. Тропи.............................................................................179 8. Хумор и ирония.............................................................. 191 9. Вербални игри и фразеология в рекламните слогани!93 10. Разказването на истории като стилистичен похват.,221 11. Заключение................................................................... 232 12. Библиография............................................................... 242
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author	Fărkova, Gergana 1965-
author_GND	(DE-588)140979514
author_facet	Fărkova, Gergana 1965-
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building	Verbundindex
bvnumber	BV045394356
classification_rvk	KY 1365 KY 1010 GD 8944
ctrlnum	(OCoLC)1107366583 (DE-599)BVBBV045394356
discipline	Germanistik / Niederlandistik / Skandinavistik Slavistik
edition	Părvo izdanie
format	Book
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spellingShingle	Fărkova, Gergana 1965- Ezikăt na reklamnija slogan nemsko-bălgarski paraleli Bulgarisch (DE-588)4120165-6 gnd Werbeslogan (DE-588)4079179-8 gnd Deutsch (DE-588)4113292-0 gnd Werbesprache (DE-588)4065535-0 gnd
subject_GND	(DE-588)4120165-6 (DE-588)4079179-8 (DE-588)4113292-0 (DE-588)4065535-0
title	Ezikăt na reklamnija slogan nemsko-bălgarski paraleli
title_auth	Ezikăt na reklamnija slogan nemsko-bălgarski paraleli
title_exact_search	Ezikăt na reklamnija slogan nemsko-bălgarski paraleli
title_full	Ezikăt na reklamnija slogan nemsko-bălgarski paraleli Gergana Fărkova
title_fullStr	Ezikăt na reklamnija slogan nemsko-bălgarski paraleli Gergana Fărkova
title_full_unstemmed	Ezikăt na reklamnija slogan nemsko-bălgarski paraleli Gergana Fărkova
title_short	Ezikăt na reklamnija slogan
title_sort	ezikat na reklamnija slogan nemsko balgarski paraleli
title_sub	nemsko-bălgarski paraleli
topic	Bulgarisch (DE-588)4120165-6 gnd Werbeslogan (DE-588)4079179-8 gnd Deutsch (DE-588)4113292-0 gnd Werbesprache (DE-588)4065535-0 gnd
topic_facet	Bulgarisch Werbeslogan Deutsch Werbesprache
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work_keys_str_mv	AT farkovagergana ezikatnareklamnijaslogannemskobalgarskiparaleli

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