Marketing peace for social transformation and global prosperity:

"This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in peace and harmony o...

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Bibliographic Details
Other Authors: Nedelea, Alexandru-Mircea 1971- (Editor), Nedelea, Marilena-Oana 1977- (Editor)
Format: Book
Language:English
Published: Hershey, PA IGI Global, Disseminator of Knowledge [2019]
Series:Advances in public policy and administration book series
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Links:http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030778843&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Summary:"This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in peace and harmony on this planet that we like to consider wonderful"...
Item Description:Includes bibliographical references
Physical Description:XVIII, 304 Seiten Illustrationen
ISBN:9781522574644