Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley
Emerald Group Publishing Limited
2016
|
| Subjects: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1407255 |
| Item Description: | Print version record. - 7 Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies |
| Physical Description: | 1 online resource (274 pages) |
| ISBN: | 9781786354556 1786354551 |
Staff View
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| 650 | 7 | |a Retail trade |2 fast | |
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Record in the Search Index
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| author | McIntyre, Charles |
| author_facet | McIntyre, Charles |
| author_role | aut |
| author_sort | McIntyre, Charles |
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| contents | This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds |
| ctrlnum | (ZDB-4-EBU)ocn961456892 (OCoLC)961456892 (DE-599)BVBBV045360191 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | McIntyre, Charles Verfasser aut Multi-Channel Marketing, Branding and Retail Design New Challenges and Opportunities Bingley Emerald Group Publishing Limited 2016 1 online resource (274 pages) txt rdacontent c rdamedia cr rdacarrier Print version record. - 7 Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Marketing channels fast Retail trade fast Sales & marketing bicssc Marketing channels Retail trade Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Einzelhandel (DE-588)4127747-8 s Mehrgleisiger Vertrieb (DE-588)4725388-5 s Marketing (DE-588)4037589-4 s Markenpolitik (DE-588)4144679-3 s 2\p DE-604 Melewar, T. C. Sonstige oth Dennis, Charles Sonstige oth Erscheint auch als Druck-Ausgabe McIntyre, Charles Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities Bingley : Emerald Group Publishing Limited, 2016 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McIntyre, Charles Multi-Channel Marketing, Branding and Retail Design New Challenges and Opportunities This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Marketing channels fast Retail trade fast Sales & marketing bicssc Marketing channels Retail trade Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Einzelhandel (DE-588)4127747-8 gnd Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4725388-5 (DE-588)4127747-8 (DE-588)4037589-4 (DE-588)4144679-3 (DE-588)4143413-4 |
| title | Multi-Channel Marketing, Branding and Retail Design New Challenges and Opportunities |
| title_auth | Multi-Channel Marketing, Branding and Retail Design New Challenges and Opportunities |
| title_exact_search | Multi-Channel Marketing, Branding and Retail Design New Challenges and Opportunities |
| title_full | Multi-Channel Marketing, Branding and Retail Design New Challenges and Opportunities |
| title_fullStr | Multi-Channel Marketing, Branding and Retail Design New Challenges and Opportunities |
| title_full_unstemmed | Multi-Channel Marketing, Branding and Retail Design New Challenges and Opportunities |
| title_short | Multi-Channel Marketing, Branding and Retail Design |
| title_sort | multi channel marketing branding and retail design new challenges and opportunities |
| title_sub | New Challenges and Opportunities |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Marketing channels fast Retail trade fast Sales & marketing bicssc Marketing channels Retail trade Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Einzelhandel (DE-588)4127747-8 gnd Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Marketing channels Retail trade Sales & marketing Marketing channels Retail trade Mehrgleisiger Vertrieb Einzelhandel Marketing Markenpolitik Aufsatzsammlung |
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