Marketing scales handbook, Volume 8: multi-item measures for consumer insight research = Multi-item measures for consumer insight research
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Forth Worth, Texas, USA
GCBII Productions, LLC
[2015]
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| Series: | Ebsco e-books
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| Subjects: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=961542 |
| Item Description: | Online resource; title from e-book title screen (EBL platform, viewed September 8, 2016) |
| Physical Description: | 1 online resource (xxv, 465 pages) |
| ISBN: | 9780692395837 0692395830 |
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| id | DE-604.BV045358280 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:25:02Z |
| institution | BVB |
| isbn | 9780692395837 0692395830 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744871 |
| oclc_num | 906025950 |
| open_access_boolean | |
| physical | 1 online resource (xxv, 465 pages) |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | GCBII Productions, LLC |
| record_format | marc |
| series2 | Ebsco e-books |
| spelling | Bruner, Gordon C. 1954- Verfasser aut Marketing scales handbook, Volume 8 multi-item measures for consumer insight research = Multi-item measures for consumer insight research Gordon C. Bruner II. Multi-item measures for consumer insight research Forth Worth, Texas, USA GCBII Productions, LLC [2015] 2015 1 online resource (xxv, 465 pages) txt rdacontent c rdamedia cr rdacarrier Ebsco e-books Online resource; title from e-book title screen (EBL platform, viewed September 8, 2016) BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing research / Statistical methods fast Scaling (Social sciences) fast Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc Erscheint auch als Druck-Ausgabe Bruner, Gordon C. Marketing Scales Handbook, Volume 8 : Multi-Item Measures for Consumer Insight Research Ft. Worth : GCBII Productions, LLC, 2015 9781530022007 |
| spellingShingle | Bruner, Gordon C. 1954- Marketing scales handbook, Volume 8 multi-item measures for consumer insight research = Multi-item measures for consumer insight research BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing research / Statistical methods fast Scaling (Social sciences) fast Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| title | Marketing scales handbook, Volume 8 multi-item measures for consumer insight research = Multi-item measures for consumer insight research |
| title_alt | Multi-item measures for consumer insight research |
| title_auth | Marketing scales handbook, Volume 8 multi-item measures for consumer insight research = Multi-item measures for consumer insight research |
| title_exact_search | Marketing scales handbook, Volume 8 multi-item measures for consumer insight research = Multi-item measures for consumer insight research |
| title_full | Marketing scales handbook, Volume 8 multi-item measures for consumer insight research = Multi-item measures for consumer insight research Gordon C. Bruner II. |
| title_fullStr | Marketing scales handbook, Volume 8 multi-item measures for consumer insight research = Multi-item measures for consumer insight research Gordon C. Bruner II. |
| title_full_unstemmed | Marketing scales handbook, Volume 8 multi-item measures for consumer insight research = Multi-item measures for consumer insight research Gordon C. Bruner II. |
| title_short | Marketing scales handbook, Volume 8 |
| title_sort | marketing scales handbook volume 8 multi item measures for consumer insight research multi item measures for consumer insight research |
| title_sub | multi-item measures for consumer insight research = Multi-item measures for consumer insight research |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing research / Statistical methods fast Scaling (Social sciences) fast Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing research / Statistical methods Scaling (Social sciences) Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
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