Social intrapreneurism and all that jazz: how business innovators are helping to build a more sustainable world
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Sheffield
Greenleaf Publishing
[2014]
|
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=818980 |
| Beschreibung: | Print version record |
| Umfang: | 1 online resource (254 pages) illustrations |
| ISBN: | 1783530510 9781783530519 9781783530526 1783530529 1783530723 9781783530724 |
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| 505 | 8 | |a In response to the world's rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. "Social Intrapreneurism and All That Jazz" reveals how these highly creative social innovators are improvising alliances across, as well as beyond, their companies to: create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a "green" advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more" all while generating commercial value for their companies. | |
| 505 | 8 | |a Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company - and some of the pitfalls. They also tell the stories of the intrapreneurs' managers and other colleagues who helped them get there, by providing support in bringing projects to fruition. Perhaps the most important lesson from this book is that, in contrast with the prevailing Western business archetype of the solitary entrepreneurial hero, successful social intrapreneurs do not act alone to achieve success. | |
| 505 | 8 | |a Although their journeys may be lonely at times and require considerable application while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business. Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band"--But, above all, "listening" to what is happening in business and the wider world"--are all part of the life of a successful social intrapreneurism project. Whether you're an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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| 650 | 7 | |a Social responsibility of business |2 fast | |
| 650 | 4 | |a Social entrepreneurship |a Social responsibility of business | |
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Datensatz im Suchindex
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| author | Grayson, David 1955- |
| author_facet | Grayson, David 1955- |
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| author_sort | Grayson, David 1955- |
| author_variant | d g dg |
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| bvnumber | BV045357616 |
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| contents | In response to the world's rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. "Social Intrapreneurism and All That Jazz" reveals how these highly creative social innovators are improvising alliances across, as well as beyond, their companies to: create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a "green" advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more" all while generating commercial value for their companies. Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company - and some of the pitfalls. They also tell the stories of the intrapreneurs' managers and other colleagues who helped them get there, by providing support in bringing projects to fruition. Perhaps the most important lesson from this book is that, in contrast with the prevailing Western business archetype of the solitary entrepreneurial hero, successful social intrapreneurs do not act alone to achieve success. Although their journeys may be lonely at times and require considerable application while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business. Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band"--But, above all, "listening" to what is happening in business and the wider world"--are all part of the life of a successful social intrapreneurism project. Whether you're an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you |
| ctrlnum | (ZDB-4-EBU)ocn885476104 (OCoLC)885476104 (DE-599)BVBBV045357616 |
| dewey-full | 658.4 23 |
| dewey-hundreds | 600 - Technology (Applied sciences) 000 - Computer science, information, general works |
| dewey-ones | 658 - General management 023 - Personnel management |
| dewey-raw | 658.4 23 |
| dewey-search | 658.4 23 |
| dewey-sort | 3658.4 |
| dewey-tens | 650 - Management and auxiliary services 020 - Library and information sciences |
| discipline | Wirtschaftswissenschaften Theologie / Religionswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045357616 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:25:01Z |
| institution | BVB |
| isbn | 1783530510 9781783530519 9781783530526 1783530529 1783530723 9781783530724 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030744208 |
| oclc_num | 885476104 |
| open_access_boolean | |
| physical | 1 online resource (254 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
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| publisher | Greenleaf Publishing |
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| spelling | Grayson, David 1955- Verfasser aut Social intrapreneurism and all that jazz how business innovators are helping to build a more sustainable world David Grayson, Melody McLaren and Heiko Spitzeck Sheffield Greenleaf Publishing [2014] 2014 1 online resource (254 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record In response to the world's rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. "Social Intrapreneurism and All That Jazz" reveals how these highly creative social innovators are improvising alliances across, as well as beyond, their companies to: create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a "green" advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more" all while generating commercial value for their companies. Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company - and some of the pitfalls. They also tell the stories of the intrapreneurs' managers and other colleagues who helped them get there, by providing support in bringing projects to fruition. Perhaps the most important lesson from this book is that, in contrast with the prevailing Western business archetype of the solitary entrepreneurial hero, successful social intrapreneurs do not act alone to achieve success. Although their journeys may be lonely at times and require considerable application while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business. Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band"--But, above all, "listening" to what is happening in business and the wider world"--are all part of the life of a successful social intrapreneurism project. Whether you're an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Social entrepreneurship fast Social responsibility of business fast Social entrepreneurship Social responsibility of business McLaren, Melody Sonstige oth Spitzeck, Heiko Sonstige oth Erscheint auch als Druck-Ausgabe Grayson, David, 1955- Social intrapreneurism and all that jazz Sheffield : Greenleaf Publishing, 2014 1783530723 |
| spellingShingle | Grayson, David 1955- Social intrapreneurism and all that jazz how business innovators are helping to build a more sustainable world In response to the world's rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. "Social Intrapreneurism and All That Jazz" reveals how these highly creative social innovators are improvising alliances across, as well as beyond, their companies to: create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a "green" advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more" all while generating commercial value for their companies. Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company - and some of the pitfalls. They also tell the stories of the intrapreneurs' managers and other colleagues who helped them get there, by providing support in bringing projects to fruition. Perhaps the most important lesson from this book is that, in contrast with the prevailing Western business archetype of the solitary entrepreneurial hero, successful social intrapreneurs do not act alone to achieve success. Although their journeys may be lonely at times and require considerable application while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business. Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band"--But, above all, "listening" to what is happening in business and the wider world"--are all part of the life of a successful social intrapreneurism project. Whether you're an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Social entrepreneurship fast Social responsibility of business fast Social entrepreneurship Social responsibility of business |
| title | Social intrapreneurism and all that jazz how business innovators are helping to build a more sustainable world |
| title_auth | Social intrapreneurism and all that jazz how business innovators are helping to build a more sustainable world |
| title_exact_search | Social intrapreneurism and all that jazz how business innovators are helping to build a more sustainable world |
| title_full | Social intrapreneurism and all that jazz how business innovators are helping to build a more sustainable world David Grayson, Melody McLaren and Heiko Spitzeck |
| title_fullStr | Social intrapreneurism and all that jazz how business innovators are helping to build a more sustainable world David Grayson, Melody McLaren and Heiko Spitzeck |
| title_full_unstemmed | Social intrapreneurism and all that jazz how business innovators are helping to build a more sustainable world David Grayson, Melody McLaren and Heiko Spitzeck |
| title_short | Social intrapreneurism and all that jazz |
| title_sort | social intrapreneurism and all that jazz how business innovators are helping to build a more sustainable world |
| title_sub | how business innovators are helping to build a more sustainable world |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Social entrepreneurship fast Social responsibility of business fast Social entrepreneurship Social responsibility of business |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Social entrepreneurship Social responsibility of business Social entrepreneurship Social responsibility of business |
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