Service marketing strategies for small and medium enterprises: emerging research and opportunities
"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement se...
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2019]
|
| Schlagwörter: | |
| Links: | https://doi.org/10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 |
| Zusammenfassung: | "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"... |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781522578925 |
| DOI: | 10.4018/978-1-5225-7891-8 |
Internformat
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Datensatz im Suchindex
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| author | Muhammad Sabbir Rahman Zaman, Mahmud Habib 1981- Hossain, Md Afnan 1987- |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-5225-7891-8 |
| format | Electronic eBook |
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| id | DE-604.BV045336476 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:24:23Z |
| institution | BVB |
| isbn | 9781522578925 |
| language | English |
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| spelling | Muhammad Sabbir Rahman (DE-588)1021853941 aut Service marketing strategies for small and medium enterprises emerging research and opportunities Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"... Small business Customer services Small business marketing Customer services Marketing Zaman, Mahmud Habib 1981- aut Hossain, Md Afnan 1987- aut Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Muhammad Sabbir Rahman Zaman, Mahmud Habib 1981- Hossain, Md Afnan 1987- Service marketing strategies for small and medium enterprises emerging research and opportunities Small business Customer services Small business marketing Customer services Marketing |
| title | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_auth | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_exact_search | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_full | Service marketing strategies for small and medium enterprises emerging research and opportunities Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain |
| title_fullStr | Service marketing strategies for small and medium enterprises emerging research and opportunities Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain |
| title_full_unstemmed | Service marketing strategies for small and medium enterprises emerging research and opportunities Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain |
| title_short | Service marketing strategies for small and medium enterprises |
| title_sort | service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Small business Customer services Small business marketing Customer services Marketing |
| topic_facet | Small business Customer services Small business marketing Customer services Marketing |
| url | https://doi.org/10.4018/978-1-5225-7891-8 |
| work_keys_str_mv | AT muhammadsabbirrahman servicemarketingstrategiesforsmallandmediumenterprisesemergingresearchandopportunities AT zamanmahmudhabib servicemarketingstrategiesforsmallandmediumenterprisesemergingresearchandopportunities AT hossainmdafnan servicemarketingstrategiesforsmallandmediumenterprisesemergingresearchandopportunities |