Empirical Generalizations about Marketing Impact:
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge
Marketing Science Institute
[2015]
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Relevant knowledge series
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030683490&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | 195 Seiten |
| ISBN: | 9780982387733 |
Internformat
MARC
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| 245 | 1 | 0 | |a Empirical Generalizations about Marketing Impact |c edited by Dominique M. Hanssens |
| 250 | |a Second edition | ||
| 264 | 1 | |a Cambridge |b Marketing Science Institute |c [2015] | |
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| 700 | 1 | |a Hanssens, Dominique M. |0 (DE-588)170242641 |4 edt | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030683490 | |
Datensatz im Suchindex
| _version_ | 1819278468280483840 |
|---|---|
| adam_text | Contents
Foreword 1
Introduction 3
Glossary 5
1: Marketing Orientation and Market Structure 7
2: Effects of Economic Cycles 19
3: Customer Satisfaction and Product Reviews 29
4: Objective and Perceived Quality 41
5: Market Share 47
6: Order of Entry 5 7
7: Sales Diffusion and Social Influence 67
8: Product Innovation 85
9: Price Effects 103
10: Brands and Brand Loyalty 117
11: Price Promotions 129
12: Personal Selling 139
13: Distribution 143
14: Advertising 153
15: Marketing Mix 179
16: Competitive Reaction 191
About the Editor 193
About the Marketing Science Institute 195
|
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| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| indexdate | 2024-12-20T18:23:17Z |
| institution | BVB |
| isbn | 9780982387733 |
| language | English |
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| physical | 195 Seiten |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Marketing Science Institute |
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| series2 | Relevant knowledge series |
| spellingShingle | Empirical Generalizations about Marketing Impact Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4188171-0 |
| title | Empirical Generalizations about Marketing Impact |
| title_auth | Empirical Generalizations about Marketing Impact |
| title_exact_search | Empirical Generalizations about Marketing Impact |
| title_full | Empirical Generalizations about Marketing Impact edited by Dominique M. Hanssens |
| title_fullStr | Empirical Generalizations about Marketing Impact edited by Dominique M. Hanssens |
| title_full_unstemmed | Empirical Generalizations about Marketing Impact edited by Dominique M. Hanssens |
| title_short | Empirical Generalizations about Marketing Impact |
| title_sort | empirical generalizations about marketing impact |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung Verzeichnis |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030683490&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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