Branding the nation, the place, the product:
Gespeichert in:
Bibliographische Detailangaben
Weitere beteiligte Personen: Ermann, Ulrich 1971- (HerausgeberIn), Hermanik, Klaus-Jürgen 1963- (HerausgeberIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: London ; New York Routledge, Taylor & Francis Group 2018
Schriftenreihe:Routledge studies in human geography 73
Schlagwörter:
Links:http://www.gbv.de/dms/zbw/1000855414.pdf
Abstract:Origination: the geographies of brands and branding / Andy Pike -- The state branding of U.S. postage stamps for state commemorative years : from heritage, iconography and place to placelessness / Stanley D. Brunn -- Ghostly cities : some notes on urban branding and the imagining of places / Alberto Vanolo -- Becoming Eataly : the magic of the mall & the magic of the brand / Annalisa Colombino -- The on-screen branding and rebranding of identity politics in Cyprus / Costas Constandinides -- Tango argentino as a nation brand / Rita Rieger -- Tourism, nation-branding and the commercial hegemony of nation-building in the post-Yugoslav states / Florian Bieber -- Promoting the nation in Austria and Switzerland : a pre-history of nation branding / Oliver Kühschelm
Beschreibung:Enthält 8 Beiträge
Includes bibliographical references and index
Umfang:x, 166 Seiten Illustrationen 25 cm
ISBN:9781138228184