Exploring public relations: global strategic communication
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow, England
Pearson
2017
|
| Ausgabe: | Fourth edition |
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5186009 |
| Beschreibung: | Revised edition of Public relations, 2013 About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index |
| Umfang: | 1 Online-Ressource (xxix, 578 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781292112206 |
Internformat
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| discipline | Wirtschaftswissenschaften |
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| spelling | Tench, Ralph ca. 20. Jh. Verfasser (DE-588)1151577502 aut Exploring public relations global strategic communication Ralph Tench, Liz Yeomans Fourth edition Harlow, England Pearson 2017 1 Online-Ressource (xxix, 578 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Revised edition of Public relations, 2013 About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Public relations (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Yeomans, Liz Verfasser (DE-588)1151577685 aut Erscheint auch als Online-Ausgabe, ePub 978-1-292-20034-7 Erscheint auch als Druck-Ausgabe 978-1-292-11218-3 |
| spellingShingle | Tench, Ralph ca. 20. Jh Yeomans, Liz Exploring public relations global strategic communication Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4143413-4 |
| title | Exploring public relations global strategic communication |
| title_auth | Exploring public relations global strategic communication |
| title_exact_search | Exploring public relations global strategic communication |
| title_full | Exploring public relations global strategic communication Ralph Tench, Liz Yeomans |
| title_fullStr | Exploring public relations global strategic communication Ralph Tench, Liz Yeomans |
| title_full_unstemmed | Exploring public relations global strategic communication Ralph Tench, Liz Yeomans |
| title_short | Exploring public relations |
| title_sort | exploring public relations global strategic communication |
| title_sub | global strategic communication |
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