Influencer Marketing: Grundlagen, Strategie und Management
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Datensatz im Suchindex
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any_adam_object | |
author | Seeger, Christof Kost, Julia F. |
author_GND | (DE-588)1170439322 |
author_facet | Seeger, Christof Kost, Julia F. |
author_role | aut aut |
author_sort | Seeger, Christof |
author_variant | c s cs j f k jf jfk |
building | Verbundindex |
bvnumber | BV045222728 |
classification_rvk | QP 650 QP 600 |
collection | ZDB-41-UTB ZDB-41-UTB19 ZDB-41-UTBA |
ctrlnum | (OCoLC)1056971908 (DE-599)BVBBV045222728 |
dewey-full | 658.872 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.872 |
dewey-search | 658.872 |
dewey-sort | 3658.872 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1. Auflage |
format | Electronic eBook |
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genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Lehrbuch |
id | DE-604.BV045222728 |
illustrated | Not Illustrated |
indexdate | 2024-12-20T18:21:15Z |
institution | BVB |
institution_GND | (DE-588)5161273-2 |
isbn | 9783838550763 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030611292 |
oclc_num | 1056971908 |
open_access_boolean | |
owner | DE-384 DE-739 DE-706 DE-150 DE-860 DE-92 DE-B1533 DE-1052 DE-Aug4 DE-19 DE-BY-UBM DE-1049 DE-M483 DE-1949 DE-523 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-11 DE-824 DE-188 DE-29 DE-1046 DE-1047 DE-1043 DE-858 DE-M347 |
owner_facet | DE-384 DE-739 DE-706 DE-150 DE-860 DE-92 DE-B1533 DE-1052 DE-Aug4 DE-19 DE-BY-UBM DE-1049 DE-M483 DE-1949 DE-523 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-11 DE-824 DE-188 DE-29 DE-1046 DE-1047 DE-1043 DE-858 DE-M347 |
physical | 1 Online-Ressource (176 Seiten) |
psigel | ZDB-41-UTB ZDB-41-UTB19 ZDB-41-UTBA ZDB-41-UTBA19 ZDB-41-UTBA19-1 ZDB-41-UTBA ZDB-41-UTBA19-1 ZDB-41-UTB UBM_Einzelkauf19 ZDB-41-UTBA UER_Paketkauf_2019 ZDB-41-UTB FKE_PDA_UTB ZDB-41-UTB FRO_PDA_UTB ZDB-41-UTB FCO_PDA_UTB ZDB-41-UTB FHM_PDA_UTB |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | UVK Verlag |
record_format | marc |
series | UTB |
series2 | UTB Betriebswirtschaftslehre |
spelling | Seeger, Christof Verfasser aut Influencer Marketing Grundlagen, Strategie und Management Christof Seeger, Julia Kost 1. Auflage München UVK Verlag [2019] 1 Online-Ressource (176 Seiten) txt rdacontent c rdamedia cr rdacarrier UTB 5076 Betriebswirtschaftslehre Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Betriebswirtschaftslehre YouTube Marketing-Mix Social Media 1\p (DE-588)4123623-3 Lehrbuch gnd-content Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s DE-604 Kost, Julia F. Verfasser (DE-588)1170439322 aut Uni-Taschenbücher GmbH (DE-588)5161273-2 pbl Erscheint auch als Druck-Ausgabe 978-3-8252-5076-8 UTB 5076 : Betriebswirtschaftslehre (DE-604)BV045262040 5076 https://www.elibrary.utb.de/doi/book/10.36198/9783838550763 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Seeger, Christof Kost, Julia F. Influencer Marketing Grundlagen, Strategie und Management UTB Verbraucherverhalten (DE-588)4062644-1 gnd Social Media (DE-588)4639271-3 gnd Beeinflussung (DE-588)4005203-5 gnd Online-Marketing (DE-588)7706419-7 gnd |
subject_GND | (DE-588)4062644-1 (DE-588)4639271-3 (DE-588)4005203-5 (DE-588)7706419-7 (DE-588)4123623-3 |
title | Influencer Marketing Grundlagen, Strategie und Management |
title_auth | Influencer Marketing Grundlagen, Strategie und Management |
title_exact_search | Influencer Marketing Grundlagen, Strategie und Management |
title_full | Influencer Marketing Grundlagen, Strategie und Management Christof Seeger, Julia Kost |
title_fullStr | Influencer Marketing Grundlagen, Strategie und Management Christof Seeger, Julia Kost |
title_full_unstemmed | Influencer Marketing Grundlagen, Strategie und Management Christof Seeger, Julia Kost |
title_short | Influencer Marketing |
title_sort | influencer marketing grundlagen strategie und management |
title_sub | Grundlagen, Strategie und Management |
topic | Verbraucherverhalten (DE-588)4062644-1 gnd Social Media (DE-588)4639271-3 gnd Beeinflussung (DE-588)4005203-5 gnd Online-Marketing (DE-588)7706419-7 gnd |
topic_facet | Verbraucherverhalten Social Media Beeinflussung Online-Marketing Lehrbuch |
url | https://www.elibrary.utb.de/doi/book/10.36198/9783838550763 |
volume_link | (DE-604)BV045262040 |
work_keys_str_mv | AT seegerchristof influencermarketinggrundlagenstrategieundmanagement AT kostjuliaf influencermarketinggrundlagenstrategieundmanagement AT unitaschenbuchergmbh influencermarketinggrundlagenstrategieundmanagement |