Verfügbarkeit: Native advertising | Technische Universität München

Native advertising: advertorial disruption in the 21st-century news feed

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Bibliographische Detailangaben
Beteilige Person:	Lynch, Lisa M. 1956- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London Routledge, Taylor & Francis Group 2018
Schriftenreihe:	Disruptions: Studies in digital journalism
Schlagwörter:	Internet advertising Internet marketing Werbung Neue Medien Nachrichtensendung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030607123&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes bibliographical references and index
Umfang:	128 Seiten 23 cm
ISBN:	9781138040410

Internformat

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Datensatz im Suchindex

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adam_text	NATIVE ADVERTISING / LYNCH, LISA M.YYEAUTHOR : 2019 TABLE OF CONTENTS / INHALTSVERZEICHNIS NATIVE ADVERTISING SAVES THE NEWSROOM? : HOW NEWS OUTLETS CAME TO EMBRACE NATIVE ADVERTISING AND HOW AUDIENCES AND REGULATORS GRAPPLE WITH ITS RISE STUDIO N: IN-HOUSE NATIVE ADVERTISING AT US AND EUROPEAN NEWS PUBLISHERS NATIVE ON THE ISSUES : NATIVE ADVERTISING AND ISSUE-BASED MESSAGING FROM CORPORATIONS AND NONPROFITS GOING NATIVE AT THE NEW YORK TIMES : A CASE STUDY / BY AVA SIRRAH THE FUTURE : THE END OF (NATIVE) ADVERTISING AND THE AFTERLIFE OF NEWS INDEX DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Lynch, Lisa M. 1956-
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author_facet	Lynch, Lisa M. 1956-
author_role	aut
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bvnumber	BV045218466
callnumber-first	H - Social Science
callnumber-label	HF6146
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classification_rvk	AP 17300
ctrlnum	(OCoLC)1042817042 (DE-599)BVBBV045218466
dewey-full	659.1/44
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1/44
dewey-search	659.1/44
dewey-sort	3659.1 244
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
format	Book
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id	DE-604.BV045218466
illustrated	Not Illustrated
indexdate	2024-12-20T18:21:07Z
institution	BVB
isbn	9781138040410
language	English
lccn	018014080
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030607123
oclc_num	1042817042
open_access_boolean
owner	DE-355 DE-BY-UBR
owner_facet	DE-355 DE-BY-UBR
physical	128 Seiten 23 cm
publishDate	2018
publishDateSearch	2018
publishDateSort	2018
publisher	Routledge, Taylor & Francis Group
record_format	marc
series2	Disruptions: Studies in digital journalism
spellingShingle	Lynch, Lisa M. 1956- Native advertising advertorial disruption in the 21st-century news feed Internet advertising Internet marketing Werbung (DE-588)4065541-6 gnd Neue Medien (DE-588)4196910-8 gnd Nachrichtensendung (DE-588)4127995-5 gnd
subject_GND	(DE-588)4065541-6 (DE-588)4196910-8 (DE-588)4127995-5
title	Native advertising advertorial disruption in the 21st-century news feed
title_auth	Native advertising advertorial disruption in the 21st-century news feed
title_exact_search	Native advertising advertorial disruption in the 21st-century news feed
title_full	Native advertising advertorial disruption in the 21st-century news feed Lisa Lynch
title_fullStr	Native advertising advertorial disruption in the 21st-century news feed Lisa Lynch
title_full_unstemmed	Native advertising advertorial disruption in the 21st-century news feed Lisa Lynch
title_short	Native advertising
title_sort	native advertising advertorial disruption in the 21st century news feed
title_sub	advertorial disruption in the 21st-century news feed
topic	Internet advertising Internet marketing Werbung (DE-588)4065541-6 gnd Neue Medien (DE-588)4196910-8 gnd Nachrichtensendung (DE-588)4127995-5 gnd
topic_facet	Internet advertising Internet marketing Werbung Neue Medien Nachrichtensendung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030607123&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT lynchlisam nativeadvertisingadvertorialdisruptioninthe21stcenturynewsfeed

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