The marketing plan handbook:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
[Chicago, Ill.]
Cerebellum Press
January 2018
|
| Ausgabe: | Fifth edition |
| Schlagwörter: | |
| Umfang: | vii, 139 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 9781936572557 9781936572564 |
Internformat
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| 245 | 1 | 0 | |a The marketing plan handbook |c Alexander Chernev, Kellogg School of Management Northwestern University |
| 250 | |a Fifth edition | ||
| 264 | 1 | |a [Chicago, Ill.] |b Cerebellum Press |c January 2018 | |
| 300 | |a vii, 139 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 653 | 0 | |a Marketing / Planning | |
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Datensatz im Suchindex
| _version_ | 1818984559837970432 |
|---|---|
| any_adam_object | |
| author | Chernev, Alexander |
| author_GND | (DE-588)1050942035 |
| author_facet | Chernev, Alexander |
| author_role | aut |
| author_sort | Chernev, Alexander |
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| building | Verbundindex |
| bvnumber | BV045212183 |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)1029757686 (DE-599)BSZ500235287 |
| discipline | Wirtschaftswissenschaften |
| edition | Fifth edition |
| format | Book |
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| id | DE-604.BV045212183 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:20:56Z |
| institution | BVB |
| isbn | 9781936572557 9781936572564 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030600964 |
| oclc_num | 1029757686 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | vii, 139 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Cerebellum Press |
| record_format | marc |
| spelling | Chernev, Alexander Verfasser (DE-588)1050942035 aut The marketing plan handbook Alexander Chernev, Kellogg School of Management Northwestern University Fifth edition [Chicago, Ill.] Cerebellum Press January 2018 vii, 139 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Marketing / Planning |
| spellingShingle | Chernev, Alexander The marketing plan handbook |
| title | The marketing plan handbook |
| title_auth | The marketing plan handbook |
| title_exact_search | The marketing plan handbook |
| title_full | The marketing plan handbook Alexander Chernev, Kellogg School of Management Northwestern University |
| title_fullStr | The marketing plan handbook Alexander Chernev, Kellogg School of Management Northwestern University |
| title_full_unstemmed | The marketing plan handbook Alexander Chernev, Kellogg School of Management Northwestern University |
| title_short | The marketing plan handbook |
| title_sort | the marketing plan handbook |
| work_keys_str_mv | AT chernevalexander themarketingplanhandbook |