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Innovation heroes: understanding customers as a valuable innovation resource

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Bibliographische Detailangaben
Beteiligte Personen:	Schweitzer, Fiona Maria 1974- (VerfasserIn), Tidd, Joe 1960- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo World Scientific [2018]
Schriftenreihe:	Series on technology management Vol. 31
Schlagwörter:	Customer relations Consumers New products Diffusion of innovations Technological innovations Innovation Beziehungsmarketing Verbraucherverhalten Kunde Produktentwicklung
Umfang:	xi, 291 Seiten Illustrationen, Diagramme
ISBN:	9781786345363

Internformat

MARC


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Datensatz im Suchindex

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any_adam_object
author	Schweitzer, Fiona Maria 1974- Tidd, Joe 1960-
author_GND	(DE-588)1164465945 (DE-588)131650602
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discipline	Wirtschaftswissenschaften
format	Book
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illustrated	Illustrated
indexdate	2024-12-20T18:19:50Z
institution	BVB
isbn	9781786345363
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030557335
oclc_num	1039720105
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physical	xi, 291 Seiten Illustrationen, Diagramme
publishDate	2018
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publisher	World Scientific
record_format	marc
series	Series on technology management
series2	Series on technology management
spellingShingle	Schweitzer, Fiona Maria 1974- Tidd, Joe 1960- Innovation heroes understanding customers as a valuable innovation resource Series on technology management Customer relations Consumers New products Diffusion of innovations Technological innovations Innovation (DE-588)4027089-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kunde (DE-588)4114330-9 gnd Produktentwicklung (DE-588)4139402-1 gnd
subject_GND	(DE-588)4027089-0 (DE-588)4789127-0 (DE-588)4062644-1 (DE-588)4114330-9 (DE-588)4139402-1
title	Innovation heroes understanding customers as a valuable innovation resource
title_auth	Innovation heroes understanding customers as a valuable innovation resource
title_exact_search	Innovation heroes understanding customers as a valuable innovation resource
title_full	Innovation heroes understanding customers as a valuable innovation resource Fiona Schweitzer (Grenoble École de Management, France, University of Applied Sciences Upper Austria, Austria), Joe Tidd (Science Policy Research Unit, (SPRU), University of Sussex, UK)
title_fullStr	Innovation heroes understanding customers as a valuable innovation resource Fiona Schweitzer (Grenoble École de Management, France, University of Applied Sciences Upper Austria, Austria), Joe Tidd (Science Policy Research Unit, (SPRU), University of Sussex, UK)
title_full_unstemmed	Innovation heroes understanding customers as a valuable innovation resource Fiona Schweitzer (Grenoble École de Management, France, University of Applied Sciences Upper Austria, Austria), Joe Tidd (Science Policy Research Unit, (SPRU), University of Sussex, UK)
title_short	Innovation heroes
title_sort	innovation heroes understanding customers as a valuable innovation resource
title_sub	understanding customers as a valuable innovation resource
topic	Customer relations Consumers New products Diffusion of innovations Technological innovations Innovation (DE-588)4027089-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kunde (DE-588)4114330-9 gnd Produktentwicklung (DE-588)4139402-1 gnd
topic_facet	Customer relations Consumers New products Diffusion of innovations Technological innovations Innovation Beziehungsmarketing Verbraucherverhalten Kunde Produktentwicklung
volume_link	(DE-604)BV013114634
work_keys_str_mv	AT schweitzerfionamaria innovationheroesunderstandingcustomersasavaluableinnovationresource AT tiddjoe innovationheroesunderstandingcustomersasavaluableinnovationresource

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