Children's processing of embedded brand messages: product placement and the role of conceptual fluency
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Paper |
| Sprache: | Englisch |
| Veröffentlicht: |
2012
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| Beschreibung: | Section I. Embedding promotions within entertainment media: product placement effects and how they work |
| ISBN: | 978-1-8487-2944-5 |
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| 245 | 1 | 0 | |a Children's processing of embedded brand messages |b product placement and the role of conceptual fluency |c Laura Owen, University of reading Reading, United Kingdom und 3 weitere |
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| spelling | Owen, Laura aut Children's processing of embedded brand messages product placement and the role of conceptual fluency Laura Owen, University of reading Reading, United Kingdom und 3 weitere 2012 txt rdacontent n rdamedia nc rdacarrier Section I. Embedding promotions within entertainment media: product placement effects and how they work pages:65-92 The psychology of entertainment media / ed. by L. J. Shrum Second edition New York, NY [u.a.], 2012 Seiten 65-92 (DE-604)BV040306855 978-1-8487-2944-5 |
| spellingShingle | Owen, Laura Children's processing of embedded brand messages product placement and the role of conceptual fluency |
| title | Children's processing of embedded brand messages product placement and the role of conceptual fluency |
| title_auth | Children's processing of embedded brand messages product placement and the role of conceptual fluency |
| title_exact_search | Children's processing of embedded brand messages product placement and the role of conceptual fluency |
| title_full | Children's processing of embedded brand messages product placement and the role of conceptual fluency Laura Owen, University of reading Reading, United Kingdom und 3 weitere |
| title_fullStr | Children's processing of embedded brand messages product placement and the role of conceptual fluency Laura Owen, University of reading Reading, United Kingdom und 3 weitere |
| title_full_unstemmed | Children's processing of embedded brand messages product placement and the role of conceptual fluency Laura Owen, University of reading Reading, United Kingdom und 3 weitere |
| title_short | Children's processing of embedded brand messages |
| title_sort | children s processing of embedded brand messages product placement and the role of conceptual fluency |
| title_sub | product placement and the role of conceptual fluency |
| work_keys_str_mv | AT owenlaura childrensprocessingofembeddedbrandmessagesproductplacementandtheroleofconceptualfluency |