Driving digital strategy: a guide to reimagining your business
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[2018]
|
| Schlagwörter: | |
| Abstract: | Summary: Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.-- Provided by publisher |
| Beschreibung: | Introduction: Framework for Reinventing Your Business; Part 1: Reimagine Your Business; Ch. 1: Business Scope; Ch. 2: Business Model; Ch. 3: Platforms and Ecosystems; Part 2: Reevaluate Your Value Chain; Ch. 4: Rethinking R&D and Innovation; Ch. 5: Operational Excellence; Ch. 6: Omnichannel Strategy; Part 3: Reconnect with Your Customers; Ch. 7: Acquiring Customers; Ch. 8: Engaging Customers; Ch. 9: Measuring and Optimizing Marketing Spend; Part 4: Rebuild Your Organization; Ch. 10: Managing Digital Transition; Ch. 11: Designing an Organization for Innovation; Ch. 12: Skills, Capability, and Talent ManagementNotes; Index; Acknowledgments; About the Author |
| Umfang: | viii, 267 Seiten Illustrationen, Diagramme |
| ISBN: | 9781633692688 163369268X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045146701 | ||
| 003 | DE-604 | ||
| 005 | 20210318 | ||
| 007 | t| | ||
| 008 | 180824s2018 xx a||| |||| 00||| eng d | ||
| 010 | |a 2018026327 | ||
| 020 | |a 9781633692688 |c hbk. : ca. EUR 27.95 |9 978-1-63369-268-8 | ||
| 020 | |a 163369268X |9 1-63369-268-X | ||
| 035 | |a (OCoLC)1044701987 | ||
| 035 | |a (DE-599)BVBBV045146701 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-B170 |a DE-860 |a DE-573 | ||
| 050 | 0 | |a HD30.28 | |
| 050 | 0 | |a HD30.28 .G84 2018 | |
| 082 | 0 | |a 658.4/012 |2 23 | |
| 084 | |a QP 345 |0 (DE-625)141866: |2 rvk | ||
| 084 | |a QP 505 |0 (DE-625)141895: |2 rvk | ||
| 100 | 1 | |a Gupta, Sunil |d 1958- |e Verfasser |0 (DE-588)135641772 |4 aut | |
| 245 | 1 | 0 | |a Driving digital strategy |b a guide to reimagining your business |c Sunil Gupta |
| 264 | 1 | |a Boston, Massachusetts |b Harvard Business Review Press |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a viii, 267 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Introduction: Framework for Reinventing Your Business; Part 1: Reimagine Your Business; Ch. 1: Business Scope; Ch. 2: Business Model; Ch. 3: Platforms and Ecosystems; Part 2: Reevaluate Your Value Chain; Ch. 4: Rethinking R&D and Innovation; Ch. 5: Operational Excellence; Ch. 6: Omnichannel Strategy; Part 3: Reconnect with Your Customers; Ch. 7: Acquiring Customers; Ch. 8: Engaging Customers; Ch. 9: Measuring and Optimizing Marketing Spend; Part 4: Rebuild Your Organization; Ch. 10: Managing Digital Transition; Ch. 11: Designing an Organization for Innovation; Ch. 12: Skills, Capability, and Talent ManagementNotes; Index; Acknowledgments; About the Author | ||
| 520 | 3 | |a Summary: Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.-- Provided by publisher | |
| 650 | 4 | |a Business planning | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Technological innovations | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Digitale Revolution |0 (DE-588)7854804-4 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Business planning | |
| 653 | 0 | |a Strategic planning | |
| 653 | 0 | |a Technological innovations | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Digitale Revolution |0 (DE-588)7854804-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-63369-269-5 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030536427 | |
Datensatz im Suchindex
| _version_ | 1818984453783945216 |
|---|---|
| any_adam_object | |
| author | Gupta, Sunil 1958- |
| author_GND | (DE-588)135641772 |
| author_facet | Gupta, Sunil 1958- |
| author_role | aut |
| author_sort | Gupta, Sunil 1958- |
| author_variant | s g sg |
| building | Verbundindex |
| bvnumber | BV045146701 |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.28 HD30.28 .G84 2018 |
| callnumber-search | HD30.28 HD30.28 .G84 2018 |
| callnumber-sort | HD 230.28 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 345 QP 505 |
| ctrlnum | (OCoLC)1044701987 (DE-599)BVBBV045146701 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03567nam a2200517 c 4500</leader><controlfield tag="001">BV045146701</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210318 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">180824s2018 xx a||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2018026327</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781633692688</subfield><subfield code="c">hbk. : ca. EUR 27.95</subfield><subfield code="9">978-1-63369-268-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">163369268X</subfield><subfield code="9">1-63369-268-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1044701987</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045146701</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-573</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD30.28</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD30.28 .G84 2018</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/012</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 345</subfield><subfield code="0">(DE-625)141866:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 505</subfield><subfield code="0">(DE-625)141895:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Gupta, Sunil</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)135641772</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Driving digital strategy</subfield><subfield code="b">a guide to reimagining your business</subfield><subfield code="c">Sunil Gupta</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Massachusetts</subfield><subfield code="b">Harvard Business Review Press</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">viii, 267 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Introduction: Framework for Reinventing Your Business; Part 1: Reimagine Your Business; Ch. 1: Business Scope; Ch. 2: Business Model; Ch. 3: Platforms and Ecosystems; Part 2: Reevaluate Your Value Chain; Ch. 4: Rethinking R&D and Innovation; Ch. 5: Operational Excellence; Ch. 6: Omnichannel Strategy; Part 3: Reconnect with Your Customers; Ch. 7: Acquiring Customers; Ch. 8: Engaging Customers; Ch. 9: Measuring and Optimizing Marketing Spend; Part 4: Rebuild Your Organization; Ch. 10: Managing Digital Transition; Ch. 11: Designing an Organization for Innovation; Ch. 12: Skills, Capability, and Talent ManagementNotes; Index; Acknowledgments; About the Author</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Summary: Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.-- Provided by publisher</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technological innovations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Digitale Revolution</subfield><subfield code="0">(DE-588)7854804-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Business planning</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Technological innovations</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Digitale Revolution</subfield><subfield code="0">(DE-588)7854804-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-63369-269-5</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030536427</subfield></datafield></record></collection> |
| id | DE-604.BV045146701 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:19:15Z |
| institution | BVB |
| isbn | 9781633692688 163369268X |
| language | English |
| lccn | 2018026327 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030536427 |
| oclc_num | 1044701987 |
| open_access_boolean | |
| owner | DE-B170 DE-860 DE-573 |
| owner_facet | DE-B170 DE-860 DE-573 |
| physical | viii, 267 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Harvard Business Review Press |
| record_format | marc |
| spelling | Gupta, Sunil 1958- Verfasser (DE-588)135641772 aut Driving digital strategy a guide to reimagining your business Sunil Gupta Boston, Massachusetts Harvard Business Review Press [2018] © 2018 viii, 267 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Introduction: Framework for Reinventing Your Business; Part 1: Reimagine Your Business; Ch. 1: Business Scope; Ch. 2: Business Model; Ch. 3: Platforms and Ecosystems; Part 2: Reevaluate Your Value Chain; Ch. 4: Rethinking R&D and Innovation; Ch. 5: Operational Excellence; Ch. 6: Omnichannel Strategy; Part 3: Reconnect with Your Customers; Ch. 7: Acquiring Customers; Ch. 8: Engaging Customers; Ch. 9: Measuring and Optimizing Marketing Spend; Part 4: Rebuild Your Organization; Ch. 10: Managing Digital Transition; Ch. 11: Designing an Organization for Innovation; Ch. 12: Skills, Capability, and Talent ManagementNotes; Index; Acknowledgments; About the Author Summary: Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.-- Provided by publisher Business planning Strategic planning Technological innovations Unternehmen (DE-588)4061963-1 gnd rswk-swf Digitale Revolution (DE-588)7854804-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Digitale Revolution (DE-588)7854804-4 s DE-604 Erscheint auch als Online-Ausgabe 978-1-63369-269-5 |
| spellingShingle | Gupta, Sunil 1958- Driving digital strategy a guide to reimagining your business Business planning Strategic planning Technological innovations Unternehmen (DE-588)4061963-1 gnd Digitale Revolution (DE-588)7854804-4 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)7854804-4 |
| title | Driving digital strategy a guide to reimagining your business |
| title_auth | Driving digital strategy a guide to reimagining your business |
| title_exact_search | Driving digital strategy a guide to reimagining your business |
| title_full | Driving digital strategy a guide to reimagining your business Sunil Gupta |
| title_fullStr | Driving digital strategy a guide to reimagining your business Sunil Gupta |
| title_full_unstemmed | Driving digital strategy a guide to reimagining your business Sunil Gupta |
| title_short | Driving digital strategy |
| title_sort | driving digital strategy a guide to reimagining your business |
| title_sub | a guide to reimagining your business |
| topic | Business planning Strategic planning Technological innovations Unternehmen (DE-588)4061963-1 gnd Digitale Revolution (DE-588)7854804-4 gnd |
| topic_facet | Business planning Strategic planning Technological innovations Unternehmen Digitale Revolution |
| work_keys_str_mv | AT guptasunil drivingdigitalstrategyaguidetoreimaginingyourbusiness |