Verfügbarkeit: Social communication in advertising | Technische Universität München

Social communication in advertising:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Leiss, William 1939- (VerfasserIn), Kline, Stephen 1947- (VerfasserIn), Jhally, Sut 1955- (VerfasserIn), Botterill, Jacqueline (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York ; London Routledge 2018
Ausgabe:	Fourth edition
Schlagwörter:	Geschichte Sozialer Wandel Verbraucherverhalten Werbepsychologie Konsumgesellschaft Kommunikation Massenkommunikation Gesellschaft Werbung USA
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030520954&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030520954&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	ix, 431 Seiten Illustrationen, Diagramme
ISBN:	9781138094567 9781138094550

Internformat

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Datensatz im Suchindex

_version_	1819378980387553280
adam_text	CONTENTS Preface to the Fourth Edition vii Acknow/edgments x 1 Introduction 1 PART I THE DEVELOPMENT OF MODERN ADVERTISING 25 2 From Traditional to Industrial Society 27 3 Advertising in the Transition from Industrial to Consumer Society 51 4 Advertising and the Development of Twentieth-Century Communications Media 70 5 The Development of Agencies in the Bonding of Advertising and Media 92 6 The Structure of Advertisements 120 7 Goods as Communicators and Satisfiers 170 PART II ADVERTISING AT THE END OF THE TWENTIETH CENTURY 193 8 Ushering in the Era of Demassification 195 9 Late-Modern Consumer Society 214 10 The Mediated Marketplace 238 11 Mobilizing the Culturati in the Fifth Frame 271 PART III ADVERTISING IN THE TWENTY-FIRST-CENTURY DIGITAL AGE 311 12 The Internet, Social, and Mobile Mediated Marketplace 313 vi Contents 13 Twenty-First-Century Promotional and Consumer Culture 345 14 Issues in Social Policy 373 References 407 index 422 Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising s influence throughout different media and cultural periods, from early magazines through social media. With several new chapters on the rise of the internet, mobile technology, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the twenty-first century.
any_adam_object	1
author	Leiss, William 1939- Kline, Stephen 1947- Jhally, Sut 1955- Botterill, Jacqueline
author_GND	(DE-588)170186679 (DE-588)1173102191 (DE-588)132094762 (DE-588)116993014X (DE-588)1169930530
author_facet	Leiss, William 1939- Kline, Stephen 1947- Jhally, Sut 1955- Botterill, Jacqueline
author_role	aut aut aut aut
author_sort	Leiss, William 1939-
author_variant	w l wl s k sk s j sj j b jb
building	Verbundindex
bvnumber	BV045130957
classification_rvk	QP 630 AP 14450
ctrlnum	(OCoLC)1052587644 (DE-599)BVBBV045130957
discipline	Allgemeines Wirtschaftswissenschaften
edition	Fourth edition
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era_facet	Geschichte
format	Book
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spellingShingle	Leiss, William 1939- Kline, Stephen 1947- Jhally, Sut 1955- Botterill, Jacqueline Social communication in advertising Geschichte (DE-588)4020517-4 gnd Sozialer Wandel (DE-588)4077587-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbepsychologie (DE-588)4140889-5 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Kommunikation (DE-588)4031883-7 gnd Massenkommunikation (DE-588)4037875-5 gnd Gesellschaft (DE-588)4020588-5 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4020517-4 (DE-588)4077587-2 (DE-588)4062644-1 (DE-588)4140889-5 (DE-588)4165119-4 (DE-588)4031883-7 (DE-588)4037875-5 (DE-588)4020588-5 (DE-588)4065541-6 (DE-588)4078704-7
title	Social communication in advertising
title_auth	Social communication in advertising
title_exact_search	Social communication in advertising
title_full	Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith
title_fullStr	Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith
title_full_unstemmed	Social communication in advertising William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith ; fourth edition revised by Kyle Asquith
title_short	Social communication in advertising
title_sort	social communication in advertising
topic	Geschichte (DE-588)4020517-4 gnd Sozialer Wandel (DE-588)4077587-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbepsychologie (DE-588)4140889-5 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Kommunikation (DE-588)4031883-7 gnd Massenkommunikation (DE-588)4037875-5 gnd Gesellschaft (DE-588)4020588-5 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Geschichte Sozialer Wandel Verbraucherverhalten Werbepsychologie Konsumgesellschaft Kommunikation Massenkommunikation Gesellschaft Werbung USA
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030520954&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030520954&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT leisswilliam socialcommunicationinadvertising AT klinestephen socialcommunicationinadvertising AT jhallysut socialcommunicationinadvertising AT botterilljacqueline socialcommunicationinadvertising AT asquithkyle socialcommunicationinadvertising

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