Promotional marketing:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2018
|
| Ausgabe: | Second Edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030516974&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Titel bis zur 5. Auflage: Sales promotion "Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title" |
| Umfang: | xxiv, 311 Seiten Diagramme |
| ISBN: | 9780815359951 9781138567481 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045126894 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t| | ||
| 008 | 180809s2018 xx |||| |||| 00||| eng d | ||
| 010 | |a 2017059596 | ||
| 020 | |a 9780815359951 |c pbk |9 978-0-8153-5995-1 | ||
| 020 | |a 9781138567481 |c hbk |9 9781138567481 | ||
| 035 | |a (OCoLC)1026409246 | ||
| 035 | |a (DE-599)GBV1013926498 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-473 |a DE-N2 | ||
| 082 | 0 | |a 658.8/2 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Mullin, Roddy |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a Sales promotion |
| 245 | 1 | 0 | |a Promotional marketing |c Roddy Mullin |
| 250 | |a Second Edition | ||
| 264 | 1 | |a London ; New York |b Routledge, Taylor & Francis Group |c 2018 | |
| 300 | |a xxiv, 311 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Titel bis zur 5. Auflage: Sales promotion | ||
| 500 | |a "Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title" | ||
| 650 | 4 | |a Sales promotion | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Markenführung / 1.1\x | |
| 653 | 0 | |a Verkaufsförderung / 1.2\x | |
| 653 | 0 | |a Kreativität / 1.3\x | |
| 653 | 0 | |a Marketing / 1.4\x | |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9780203705810 |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030516974&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030516974 | |
Datensatz im Suchindex
| _version_ | 1819369949010853888 |
|---|---|
| adam_text | Contents List offigures vii List of tables viii List of briefs ix List of case studies xii Preface xv PART I The context I 1 Introduction: promotional marketing in action... 3 2 Promotional marketing: how it fits into a business and its marketing purpose 14 The shopper/buyer 27 3 PART II So what can you do to promote your brand, your products, your business? 49 4 Why creativity is key 51 5 Essential support: suppliers 64 6 Media and non-participative promotion: communications with no promotional offer 84 7 Shopper/buyer-activated promotions 97 8 Active promotion: brand experience, field marketing, sales face to face լ 14
vi Contents 9 Everywhere: promotions 10 The five standard promotional offers 125 144 PART III Implementation 11 In-house activity in support of implementation 223 225 12 How to use and implement promotions 233 13 International promotions 256 14 Promotion and the law 272 15 Marketing accountability and promotionalInsight 283 PART IV 297 Further information 299 Index 305
|
| any_adam_object | 1 |
| author | Mullin, Roddy |
| author_facet | Mullin, Roddy |
| author_role | aut |
| author_sort | Mullin, Roddy |
| author_variant | r m rm |
| building | Verbundindex |
| bvnumber | BV045126894 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)1026409246 (DE-599)GBV1013926498 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second Edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01931nam a2200493 c 4500</leader><controlfield tag="001">BV045126894</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">180809s2018 xx |||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2017059596</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780815359951</subfield><subfield code="c">pbk</subfield><subfield code="9">978-0-8153-5995-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138567481</subfield><subfield code="c">hbk</subfield><subfield code="9">9781138567481</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1026409246</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV1013926498</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mullin, Roddy</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Sales promotion</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Promotional marketing</subfield><subfield code="c">Roddy Mullin</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second Edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxiv, 311 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Titel bis zur 5. Auflage: Sales promotion</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title"</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Markenführung / 1.1\x</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Verkaufsförderung / 1.2\x</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Kreativität / 1.3\x</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / 1.4\x</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">9780203705810</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bamberg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030516974&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030516974</subfield></datafield></record></collection> |
| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV045126894 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:18:47Z |
| institution | BVB |
| isbn | 9780815359951 9781138567481 |
| language | English |
| lccn | 2017059596 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030516974 |
| oclc_num | 1026409246 |
| open_access_boolean | |
| owner | DE-1050 DE-473 DE-BY-UBG DE-N2 |
| owner_facet | DE-1050 DE-473 DE-BY-UBG DE-N2 |
| physical | xxiv, 311 Seiten Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spellingShingle | Mullin, Roddy Promotional marketing Sales promotion Marketing Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4151278-9 |
| title | Promotional marketing |
| title_alt | Sales promotion |
| title_auth | Promotional marketing |
| title_exact_search | Promotional marketing |
| title_full | Promotional marketing Roddy Mullin |
| title_fullStr | Promotional marketing Roddy Mullin |
| title_full_unstemmed | Promotional marketing Roddy Mullin |
| title_short | Promotional marketing |
| title_sort | promotional marketing |
| topic | Sales promotion Marketing Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Sales promotion Marketing Sales-promotion Einführung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030516974&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT mullinroddy salespromotion AT mullinroddy promotionalmarketing |