Campaigns and elections American style: the changing landscape of political campaigns
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York and London
Routledge, Taylor & Francis Group
2019
|
| Ausgabe: | Fifth Edition |
| Schriftenreihe: | Transforming American politics
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030507838&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | "Fourth edition published by Westview Press 2013"...T.p. verso |
| Umfang: | XX, 358 Seiten Diagramme |
| ISBN: | 9781138605152 9781138605183 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Acknowledgments xHi
Contributors xv
1 Elections in a Polarized America: Understanding
the Dynamics and the Transformation of American
Political Campaigns 1
James A. Thurber and Candice /. Nelson
PARTI
The Political Context of Campaigns: Campaign Planning
and Management, Political Parties, and Redistricting II
2 Campaign Planning and Management: The Key
Elements of Campaigns 14
Anne Caprara
3 The Role of Political Parties 36
David A. Dulio and John S. Klemanski
4 Elections and the Long Journey into the Redistricting Thicket 66
David Lublin
PART II
Identifying Voters: Who Votes, Why, and How 91
5 The Uses and Challenges of Survey Research in
Election Campaigns 94
Glen Bolger
XI
xii Contents
6 Political Data, Analytics, and Targeting 123
Tom Bonier
7 U.S. Elections on the Brink 136
Chris Sautter
8 The Ground Game: Field Organizing in Political
Campaigns 160
Alicia Kolar Prevost
PART III
Communicating with Voters 185
9 Creating a Winning Campaign Strategy 188
David Winston
10 Paid Media Today: Four Screens but the Same Two Eyes 218
Martin Hamburger
11 From Radio to Twitter: The Evolution of Earned Media 241
Ed O’Keefe
PART IV
Financing Elections 265
12 Candidate Campaign Fundraising Strategies 267
Anthony Corrado
13 Outside Money and Inside Policy: Campaign Finance
Before and After Citizens United 304
R. Sam Garrett
PART V
The Future of Campaigns and Elections 329
14 Why Campaigns Matter in a Polarized Environment 331
Candice J. Nelson and James A. Thurber
Index 343
|
| any_adam_object | 1 |
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| discipline | Politologie |
| edition | Fifth Edition |
| format | Book |
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| id | DE-604.BV045117652 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:18:31Z |
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| isbn | 9781138605152 9781138605183 |
| language | English |
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| publishDate | 2019 |
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| series2 | Transforming American politics |
| spellingShingle | Campaigns and elections American style the changing landscape of political campaigns Political campaigns United States Campaign management United States Wahlkampf (DE-588)4064292-6 gnd Wahlkampffinanzierung (DE-588)4188916-2 gnd Organisation (DE-588)4043774-7 gnd |
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| title | Campaigns and elections American style the changing landscape of political campaigns |
| title_auth | Campaigns and elections American style the changing landscape of political campaigns |
| title_exact_search | Campaigns and elections American style the changing landscape of political campaigns |
| title_full | Campaigns and elections American style the changing landscape of political campaigns edited by Candice J. Nelson and James A. Thurber, American University |
| title_fullStr | Campaigns and elections American style the changing landscape of political campaigns edited by Candice J. Nelson and James A. Thurber, American University |
| title_full_unstemmed | Campaigns and elections American style the changing landscape of political campaigns edited by Candice J. Nelson and James A. Thurber, American University |
| title_short | Campaigns and elections American style |
| title_sort | campaigns and elections american style the changing landscape of political campaigns |
| title_sub | the changing landscape of political campaigns |
| topic | Political campaigns United States Campaign management United States Wahlkampf (DE-588)4064292-6 gnd Wahlkampffinanzierung (DE-588)4188916-2 gnd Organisation (DE-588)4043774-7 gnd |
| topic_facet | Political campaigns United States Campaign management United States Wahlkampf Wahlkampffinanzierung Organisation USA Aufsatzsammlung |
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