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Creating Insights in Large Markets:

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Bibliographische Detailangaben
Beteilige Person:	Ringel, Daniel 1976- (VerfasserIn)
Format:	Hochschulschrift/Dissertation Buch
Sprache:	Englisch
Veröffentlicht:	Hamburg Verlag Dr. Kovač 2017
Schriftenreihe:	Electronic Commerce, Marketing & Finance 9
Schlagwörter:	Marktstruktur Kundendaten Data Mining Konkurrenzanalyse Big Data Marketinginformationssystem Marketing Cannibalization Online Consumer Search Overlapping Clustering Viasualization and Mapping Asymmetric Competition Competitive Market Structure Hochschulschrift
Links:	http://www.verlagdrkovac.de/978-3-8300-9536-1.htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030475603&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XVI, 207 Seiten 22 Illustrationen, 13 Illustrationen 21 cm x 14.8 cm, 300 g
ISBN:	9783830095361 3830095368

Internformat

MARC


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Datensatz im Suchindex

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adam_text	TABLE OF CONTENTS EDITOR*S PREFACE.................................................................................................VII PREFACE AND ACKNOWLEDGEMENTS ....................................................................... IX LIST OF FIGURES.................................................................................................. XIII LIST OF TABLES...................................................................................................... XV 1 SYNOPSIS............................................................................................................ 1 1.1 MOTIVATION....................................................................................................1 1.2 RESEARCH OBJECTIVES.................................................................................... 6 1.3 RESEARCH APPROACH..................................................................................... 6 1.4 DISSERTATION STRUCTURE................................................................................. 8 1.5 PAPER SUMMARIES ...................................................................................... 12 1.6 CONCLUSION................................................................................................ 24 1.7 REFERENCES.................................................................................................26 2 UNDERSTANDING COMPETITION USING BIG CONSUMER SEARCH DATA ............. 33 2.1 INTRODUCTION ............................................................................................... 34 2.2 RELATED LITERATURE .................................................................................... 36 2.3 METHODOLOGY.............................................................................................38 2.4 EMPIRICAL STUDY ....................................................................................... 44 2.5 CONCLUSION................................................................................................50 2.6 REFERENCES.................................................................................................52 3 VISUALIZING ASYMMETRIC COMPETITION AMONG MORE THAN 1,000 PRODUCTS USING BIG SEARCH DATA..................................................................................55 3.1 INTRODUCTION...............................................................................................56 3.2 PREVIOUS APPROACHES ............................................................................... 57 3.3 ANALYSIS OF THE NEED FOR BIG DATA........................................................... 62 3.4 DESCRIPTION OF OUR APPROACH.................................................................... 65 3.5 PRICE-COMPARISON SITE D ATA .................................................................... 78 3.6 EXTERNAL VALIDATION OF BIG SEARCH DATA...................................................81 3.7 EMPIRICAL APPLICATION OF OUR APPROACH...................................................84 3.8 SUMMARY AND CONCLUSIONS....................................................................... 99 3.9 REFERENCES............................................................................................... 101 3.10 APPENDIX................................................................................................. 107 4 MULTI-MARKET MEMBERSHIP MAPPING ...................................................... 113 4.1 INTRODUCTION.............................................................................................114 4.2 BASIC IDEA OF THIS STUDY..........................................................................115 4.3 MODEL DESCRIPTION.................................................................................. 125 4.4 EMPIRICAL STUDY...................................................................................... 141 4.5 MANAGERIAL IMPLICATIONS.........................................................................151 4.6 CONCLUSION.............................................................................................. 153 4.7 REFERENCES............................................................................................... 156 4.8 APPENDIX................................................................................................. 164 5 A NEW APPROACH TO DETERMINE THE CONSTITUENT SOURCES OF NEW PRODUCT MARKET SHARE............................................................................... 171 5.1 INTRODUCTION.............................................................................................172 5.2 PREVIOUS RESEARCH................................................................................... 174 5.3 NEW APPROACH........................................................................................ 181 5.4 NUMERICAL EXAMPLE OF OUR APPROACH .................................................... 183 5.5 DATA DESCRIPTION.....................................................................................186 5.6 EMPIRICAL STUDY...................................................................................... 188 5.7 VERTICAL AND HORIZONTAL CANNIBALIZATION ............................................... 191 5.8 VALIDITY AND ROBUSTNESS OF RESULTS ....................................................... 197 5.9 MANAGERIAL IMPLICATIONS.........................................................................198 5.10 CONCLUSION..............................................................................................202 5.11 REFERENCES...............................................................................................205
any_adam_object	1
author	Ringel, Daniel 1976-
author_GND	(DE-588)1020890533
author_facet	Ringel, Daniel 1976-
author_role	aut
author_sort	Ringel, Daniel 1976-
author_variant	d r dr
building	Verbundindex
bvnumber	BV045084698
classification_rvk	QP 611
ctrlnum	(OCoLC)1047439014 (DE-599)DNB1133508197
dewey-full	650
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	650 - Management and auxiliary services
dewey-raw	650
dewey-search	650
dewey-sort	3650
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Thesis Book
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language	English
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physical	XVI, 207 Seiten 22 Illustrationen, 13 Illustrationen 21 cm x 14.8 cm, 300 g
publishDate	2017
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publisher	Verlag Dr. Kovač
record_format	marc
series	Electronic Commerce, Marketing & Finance
series2	Electronic Commerce, Marketing & Finance
spellingShingle	Ringel, Daniel 1976- Creating Insights in Large Markets Electronic Commerce, Marketing & Finance Marktstruktur (DE-588)4037647-3 gnd Kundendaten (DE-588)4425089-7 gnd Data Mining (DE-588)4428654-5 gnd Konkurrenzanalyse (DE-588)4165039-6 gnd Big Data (DE-588)4802620-7 gnd Marketinginformationssystem (DE-588)4140243-1 gnd
subject_GND	(DE-588)4037647-3 (DE-588)4425089-7 (DE-588)4428654-5 (DE-588)4165039-6 (DE-588)4802620-7 (DE-588)4140243-1 (DE-588)4113937-9
title	Creating Insights in Large Markets
title_auth	Creating Insights in Large Markets
title_exact_search	Creating Insights in Large Markets
title_full	Creating Insights in Large Markets Daniel M. Ringel
title_fullStr	Creating Insights in Large Markets Daniel M. Ringel
title_full_unstemmed	Creating Insights in Large Markets Daniel M. Ringel
title_short	Creating Insights in Large Markets
title_sort	creating insights in large markets
topic	Marktstruktur (DE-588)4037647-3 gnd Kundendaten (DE-588)4425089-7 gnd Data Mining (DE-588)4428654-5 gnd Konkurrenzanalyse (DE-588)4165039-6 gnd Big Data (DE-588)4802620-7 gnd Marketinginformationssystem (DE-588)4140243-1 gnd
topic_facet	Marktstruktur Kundendaten Data Mining Konkurrenzanalyse Big Data Marketinginformationssystem Hochschulschrift
url	http://www.verlagdrkovac.de/978-3-8300-9536-1.htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030475603&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV040276303
work_keys_str_mv	AT ringeldaniel creatinginsightsinlargemarkets AT verlagdrkovac creatinginsightsinlargemarkets

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