Qualitative consumer research:
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley
Emerald Publishing Limited
2017
|
| Schriftenreihe: | Review of Marketing Research Ser.
v.14 |
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=4845320 |
| Zusammenfassung: | Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | 1 online resource (293 pages) |
| ISBN: | 9781787144910 |
Internformat
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:16:40Z |
| institution | BVB |
| isbn | 9781787144910 |
| language | English |
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| physical | 1 online resource (293 pages) |
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| publishDate | 2017 |
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| publisher | Emerald Publishing Limited |
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| series2 | Review of Marketing Research Ser. |
| spelling | Belk, Russell W. Verfasser aut Qualitative consumer research Bingley Emerald Publishing Limited 2017 © 2017 1 online resource (293 pages) txt rdacontent c rdamedia cr rdacarrier Review of Marketing Research Ser. v.14 Description based on publisher supplied metadata and other sources Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices Marketing Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Malhotra, Naresh K. Sonstige oth Erscheint auch als Druck-Ausgabe Belk, Russell W. Qualitative Consumer Research Bingley : Emerald Publishing Limited,c2017 9781787144927 |
| spellingShingle | Belk, Russell W. Qualitative consumer research Marketing Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Qualitative consumer research |
| title_auth | Qualitative consumer research |
| title_exact_search | Qualitative consumer research |
| title_full | Qualitative consumer research |
| title_fullStr | Qualitative consumer research |
| title_full_unstemmed | Qualitative consumer research |
| title_short | Qualitative consumer research |
| title_sort | qualitative consumer research |
| topic | Marketing Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Verbraucherverhalten |
| work_keys_str_mv | AT belkrussellw qualitativeconsumerresearch AT malhotranareshk qualitativeconsumerresearch |