Strategic brand management:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
[Chicago, Ill.]
Cerebellum Press
October 2017
|
| Ausgabe: | Second edition |
| Schlagwörter: | |
| Umfang: | viii, 197 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 9781936572359 9781936572366 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045002417 | ||
| 003 | DE-604 | ||
| 005 | 20180704 | ||
| 007 | t| | ||
| 008 | 180612s2017 xx a||| |||| 00||| eng d | ||
| 020 | |a 9781936572359 |c Print, paperback |9 978-1-936572-35-9 | ||
| 020 | |a 9781936572366 |c hbk |9 978-1-936572-36-6 | ||
| 035 | |a (OCoLC)1043715786 | ||
| 035 | |a (DE-599)BVBBV045002417 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-521 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Chernev, Alexander |e Verfasser |0 (DE-588)1050942035 |4 aut | |
| 245 | 1 | 0 | |a Strategic brand management |c Alexander Chernev |
| 250 | |a Second edition | ||
| 264 | 1 | |a [Chicago, Ill.] |b Cerebellum Press |c October 2017 | |
| 300 | |a viii, 197 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Strategic planning | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030394534 | |
Datensatz im Suchindex
| _version_ | 1818984258631368704 |
|---|---|
| any_adam_object | |
| author | Chernev, Alexander |
| author_GND | (DE-588)1050942035 |
| author_facet | Chernev, Alexander |
| author_role | aut |
| author_sort | Chernev, Alexander |
| author_variant | a c ac |
| building | Verbundindex |
| bvnumber | BV045002417 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1043715786 (DE-599)BVBBV045002417 |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV045002417 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:16:09Z |
| institution | BVB |
| isbn | 9781936572359 9781936572366 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030394534 |
| oclc_num | 1043715786 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | viii, 197 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Cerebellum Press |
| record_format | marc |
| spelling | Chernev, Alexander Verfasser (DE-588)1050942035 aut Strategic brand management Alexander Chernev Second edition [Chicago, Ill.] Cerebellum Press October 2017 viii, 197 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Product management Brand name products Strategic planning |
| spellingShingle | Chernev, Alexander Strategic brand management Product management Brand name products Strategic planning |
| title | Strategic brand management |
| title_auth | Strategic brand management |
| title_exact_search | Strategic brand management |
| title_full | Strategic brand management Alexander Chernev |
| title_fullStr | Strategic brand management Alexander Chernev |
| title_full_unstemmed | Strategic brand management Alexander Chernev |
| title_short | Strategic brand management |
| title_sort | strategic brand management |
| topic | Product management Brand name products Strategic planning |
| topic_facet | Product management Brand name products Strategic planning |
| work_keys_str_mv | AT chernevalexander strategicbrandmanagement |