Driving customer appeal through the use of emotional branding:
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same...
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Internformat
MARC
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| id | DE-604.BV044955225 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:15:12Z |
| institution | BVB |
| isbn | 9781522529224 |
| issn | 2327-5529 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030347912 |
| oclc_num | 1037911362 |
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| publishDate | 2018 |
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| publisher | IGI Global, Disseminator of Knowledge |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spellingShingle | Driving customer appeal through the use of emotional branding Branding (Marketing) / Psychological aspects Brand name products / Psychological aspects Product management / Psychological aspects |
| title | Driving customer appeal through the use of emotional branding |
| title_auth | Driving customer appeal through the use of emotional branding |
| title_exact_search | Driving customer appeal through the use of emotional branding |
| title_full | Driving customer appeal through the use of emotional branding Ruchi Garg (BML Munjal University, India), Ritu Chhikara (BML Munjal University, India), Tapan Kumar Panda (BML Munjal University, India), Aarti Kataria (Management Development Institute, India) |
| title_fullStr | Driving customer appeal through the use of emotional branding Ruchi Garg (BML Munjal University, India), Ritu Chhikara (BML Munjal University, India), Tapan Kumar Panda (BML Munjal University, India), Aarti Kataria (Management Development Institute, India) |
| title_full_unstemmed | Driving customer appeal through the use of emotional branding Ruchi Garg (BML Munjal University, India), Ritu Chhikara (BML Munjal University, India), Tapan Kumar Panda (BML Munjal University, India), Aarti Kataria (Management Development Institute, India) |
| title_short | Driving customer appeal through the use of emotional branding |
| title_sort | driving customer appeal through the use of emotional branding |
| topic | Branding (Marketing) / Psychological aspects Brand name products / Psychological aspects Product management / Psychological aspects |
| topic_facet | Branding (Marketing) / Psychological aspects Brand name products / Psychological aspects Product management / Psychological aspects |
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