The protection of non-traditional trademarks: critical perspectives
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford
Oxford University Press
2018
|
| Ausgabe: | First edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030346862&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xxxii, 400 Seiten Illustrationen |
| ISBN: | 9780198826576 0198826575 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | TABLE OF CONTENTS
LIST OF FIGURES BE
LIST OF TABLES XI
TABLE OF CASES XIII
TABLE OFLEGISLATION XXV
LIST OFCONTRIBUTORS XXIX
INTRODUCTION 1
IRENE CALBOLI AND MARTIN SENFILEBEN
PARTI ASSESSING THE LEGAL FRAMEWORK
AND UNRESOLVED CHALLENGES
1. MAKING A LARGE UNIVERSE VISUALLY PERCEPTIBLE: THE DEVELOPMENT
OF NON-TRADITIONAL TRADEMARKS IN WIPO TREATIES 13
DENIS CROZE
2. NON-TRADITIONAL TRADEMARKS: AN EMPIRICAL STUDY 37
MITCHELL ADAMS AND AMANDA SCARDAMAGLIA
3. PAYING THE PRICE FOR ADMISSION: NON-TRADITIONAL MARKS ACROSS
REGISTRATION AND ENFORCEMENT 59
DEV S. GANGJEE
4. YELLOW DICTIONARIES, RED BANKING SERVICES, SOME CANDIES,
AND A SITTING BUNNY: PROTECTION OF COLOR AND SHAPE MARKS FROM
A GERMAN AND EUROPEAN PERSPECTIVE 89
ANNETTE KUR
5. NON-TRADITIONAL TRADEMARKS AND THE DILEMMA
OF AESTHETIC FUNCTIONALITY 107
JUSTIN HUGHES
6. SHOULD TRADEMARK LAW PROTECT NON-TRADITIONAL TRADEMARKS?
A LOOK AT HOW MARKETING PRACTICES TRY TO CAPTURE ESSENCES 125
DEVEN DESAI
7. ABSOLUTE BANS ON THE REGISTRATION OF PRODUCT SHAPE MARKS:
A BREACH OF INTERNATIONAL LAW? 147
NG-LOY WEE LOON
8. WHAT SHOULD CONSTITUTE INFRINGEMENT OF A NON-TRADITIONAL MARK?
THE ROLE OF TRADEMARK USE 165
MICHAEL HANDLER
9. PROTECTING NON-TRADITIONAL TRADEMARKS IN CHINA:
NEW OPPORTUNITIES AND CHALLENGES 185
HAOCHEN SUN
V
III TABLE OF CONTENTS
PART II ASSESSING THE IMPACT ON
COMPETITION AND CULTURE
10. THE PROTECTION OF (THREE-DIMENSIONAL) SHAPE TRADEMARKS
AND ITS IMPLICATIONS FOR THE PROTECTION OF COMPETITION 203
GUSTAVO GHIDINI
L. NON-TRADITIONAL TRADEMARKS: THE ERROR COSTS OF MAKING
AN EXCEPTION THE RULE 217
GLYNN S. LUNNEY,JR.
12. ASSESSING THE IMPACT OF REGISTERING NON-TRADITIONAL MARKS:
A EUROPEAN UNION COMPETITION LAW ANALYSIS 235
LAVINIA BRANCUSI
13. THE ECONOMICS AND MANAGEMENT OF NON-TRADITIONAL TRADEMARKS:
WHY, HOW MUCH, WHAT, AND WHO 257
CAROLINA CASTALDI
14. NON-TRADITIONAL TRADEMARKS IN THE PHARMACEUTICAL SECTOR:
NON-TRADITIONAL BARRIERS TO ACCESS TO MEDICINE? 271
AMI GEORGE SCARIA ANDKAVYA SUSAN MAMMEN
15. HANDS OFF MY COLORS, PATTERNS, AND SHAPES! HOW NON-TRADITIONAL
TRADEMARKS PROMOTE STANDARDIZATION AND MAY NEGATIVELY IMPACT
CREATIVITY AND INNOVATION 287
IRENE CALBOLI
16. A CLASH OF CULTURE AND COMMERCE: NON-TRADITIONAL MARKS AND
THE IMPEDIMENT OF CYCLIC CULTURAL INNOVATION 309
MARTIN SENFILEBEN
17. NON-TRADITIONAL TRADEMARKS AND INHERENDY VALUABLE EXPRESSION 337
LISA P. RAMSEY
18. NON-TRADITIONAL TRADEMARK PROTECTION AS (NON-TRADITIONAL) MEANS
OF CULTURAL CONTROL 363
KATYA ASSAF-ZAKHAROV
INDEX 383
|
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| spellingShingle | The protection of non-traditional trademarks critical perspectives |
| subject_GND | (DE-588)4143413-4 |
| title | The protection of non-traditional trademarks critical perspectives |
| title_auth | The protection of non-traditional trademarks critical perspectives |
| title_exact_search | The protection of non-traditional trademarks critical perspectives |
| title_full | The protection of non-traditional trademarks critical perspectives edited by Irene Calboli, Martin Senftleben |
| title_fullStr | The protection of non-traditional trademarks critical perspectives edited by Irene Calboli, Martin Senftleben |
| title_full_unstemmed | The protection of non-traditional trademarks critical perspectives edited by Irene Calboli, Martin Senftleben |
| title_short | The protection of non-traditional trademarks |
| title_sort | the protection of non traditional trademarks critical perspectives |
| title_sub | critical perspectives |
| topic_facet | Aufsatzsammlung |
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