Handbook of research on new product development:
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Internformat
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Datensatz im Suchindex
DE-BY-TUM_katkey | 2742761 |
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author2 | Golder, Peter N. |
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spellingShingle | Handbook of research on new product development Innovation (DE-588)4027089-0 gnd Forschung (DE-588)4017894-8 gnd Produktentwicklung (DE-588)4139402-1 gnd |
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title | Handbook of research on new product development |
title_auth | Handbook of research on new product development |
title_exact_search | Handbook of research on new product development |
title_full | Handbook of research on new product development Edited by Peter N. Golder (Professor of marketing, Tuck School of Business, Dartmouth College, USA), Debanjan Mitra (City Furniture Foundation Professor of Marketing, Warrington College of Business, University of Florida, USA) |
title_fullStr | Handbook of research on new product development Edited by Peter N. Golder (Professor of marketing, Tuck School of Business, Dartmouth College, USA), Debanjan Mitra (City Furniture Foundation Professor of Marketing, Warrington College of Business, University of Florida, USA) |
title_full_unstemmed | Handbook of research on new product development Edited by Peter N. Golder (Professor of marketing, Tuck School of Business, Dartmouth College, USA), Debanjan Mitra (City Furniture Foundation Professor of Marketing, Warrington College of Business, University of Florida, USA) |
title_short | Handbook of research on new product development |
title_sort | handbook of research on new product development |
topic | Innovation (DE-588)4027089-0 gnd Forschung (DE-588)4017894-8 gnd Produktentwicklung (DE-588)4139402-1 gnd |
topic_facet | Innovation Forschung Produktentwicklung |
url | https://doi.org/10.4337/9781784718152 |
work_keys_str_mv | AT golderpetern handbookofresearchonnewproductdevelopment |