Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
[2018]
|
| Edition: | Second edition |
| Subjects: | |
| Links: | https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030277404&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Summary: | "How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product"... |
| Physical Description: | xviii, 349 Seiten Illustrationen |
| ISBN: | 9781119387503 1119387507 |
Staff View
MARC
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| 520 | |a "How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. | ||
| 520 | |a With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, | ||
| 520 | |a and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product"... | ||
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| id | DE-604.BV044883246 |
| illustrated | Illustrated |
| indexdate | 2025-06-03T10:00:37Z |
| institution | BVB |
| isbn | 9781119387503 1119387507 |
| language | English |
| lccn | 017049071 |
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| physical | xviii, 349 Seiten Illustrationen |
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| spelling | Cagan, Marty Verfasser (DE-588)1131106768 aut INSPIRED how to create tech products customers love Marty Cagan, Founder, Silicon Valley Product Group Second edition Hoboken, New Jersey Wiley [2018] xviii, 349 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier "How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product"... BUSINESS & ECONOMICS / New Business Enterprises / bisacsh BUSINESS & ECONOMICS / Leadership / bisacsh BUSINESS & ECONOMICS / Management / bisacsh Quality of products Consumer satisfaction Customer relations Production planning New products BUSINESS & ECONOMICS / New Business Enterprises BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Management Technisches Produkt (DE-588)4059262-5 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 s Technisches Produkt (DE-588)4059262-5 s DE-604 Erscheint auch als Online-Ausgabe, PDF Cagan, Marty, author INSPIRED Second edition Hoboken : Wiley, © 2018 978-1-119-38754-1 (DE-604)BV044802493 Erscheint auch als Online-Ausgabe, EPUB 978-1-119-38756-5 LoC Fremddatenuebernahme https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030277404&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cagan, Marty INSPIRED how to create tech products customers love BUSINESS & ECONOMICS / New Business Enterprises / bisacsh BUSINESS & ECONOMICS / Leadership / bisacsh BUSINESS & ECONOMICS / Management / bisacsh Quality of products Consumer satisfaction Customer relations Production planning New products BUSINESS & ECONOMICS / New Business Enterprises BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Management Technisches Produkt (DE-588)4059262-5 gnd Produktentwicklung (DE-588)4139402-1 gnd |
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| title | INSPIRED how to create tech products customers love |
| title_auth | INSPIRED how to create tech products customers love |
| title_exact_search | INSPIRED how to create tech products customers love |
| title_full | INSPIRED how to create tech products customers love Marty Cagan, Founder, Silicon Valley Product Group |
| title_fullStr | INSPIRED how to create tech products customers love Marty Cagan, Founder, Silicon Valley Product Group |
| title_full_unstemmed | INSPIRED how to create tech products customers love Marty Cagan, Founder, Silicon Valley Product Group |
| title_short | INSPIRED |
| title_sort | inspired how to create tech products customers love |
| title_sub | how to create tech products customers love |
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