INSPIRED: how to create tech products customers love
"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of te...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2018]
|
| Ausgabe: | Second edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030277404&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Zusammenfassung: | "How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product"... |
| Umfang: | xviii, 349 Seiten Illustrationen |
| ISBN: | 9781119387503 |
Internformat
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| 520 | |a "How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. | ||
| 520 | |a With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, | ||
| 520 | |a and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product"... | ||
| 650 | 4 | |a BUSINESS & ECONOMICS / New Business Enterprises / bisacsh | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Leadership / bisacsh | |
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| 650 | 4 | |a Quality of products | |
| 650 | 4 | |a Consumer satisfaction | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Production planning | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a BUSINESS & ECONOMICS / New Business Enterprises | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Leadership | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Management | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030277404 | |
Datensatz im Suchindex
| _version_ | 1819279229027614720 |
|---|---|
| adam_text | INSPIRED
/ / / / / / CAGAN, MARTYYYEAUTHOR
: : : : : : 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
^^ - WALKTHROUGH 196 CHAPTER 57: PROFILE: KATE ARNOLD OF NETFLIX 197
TRANSFORMATION TECHNIQUES 199 CHAPTER 58: DISCOVERY SPRINT TECHNIQUE 200
BREAKOUT: DISCOVERY COACHES 202 CHAPTER 59: PILOT TEAM TECHNIQUE 203
CHAPTER 60: WEANING AN ORGANIZATION OFF ROADMAPS 204 PROCESS @ SCALE 205
CHAPTER 61: MANAGING STAKEHOLDERS 206 BREAKOUT: DEVOLVING FROM GOOD TO
BAD 209 CHAPTER 62: COMMUNICATING PRODUCT LEARNINGS 211 CHAPTER 63:
PROFILE: CAMILLE HEARST OF APPLE 212 PART 5: SUMMARY: THE RIGHT CULTURE
214 CHAPTER 64: GOOD PRODUCT TEAM/BAD PRODUCT TEAM 215 CHAPTER 65: TOP
REASONS FOR LOSS OF INNOVATION 218 CHAPTER 66: TOP REASONS FOR LOSS OF
VELOCITY 220 CHAPTER 67: ESTABLISHING A STRONG PRODUCT CULTURE 222
ACKNOWLEDGMENTS 224 ABOUT THE AUTHOR 226 LEARNING MORE 227
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Cagan, Marty |
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| classification_rvk | QP 624 ST 515 |
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| dewey-full | 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
| dewey-sort | 3658.5 275 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV044883246 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:13:13Z |
| institution | BVB |
| isbn | 9781119387503 |
| language | English |
| lccn | 017049071 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030277404 |
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| physical | xviii, 349 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Cagan, Marty INSPIRED how to create tech products customers love BUSINESS & ECONOMICS / New Business Enterprises / bisacsh BUSINESS & ECONOMICS / Leadership / bisacsh BUSINESS & ECONOMICS / Management / bisacsh Quality of products Consumer satisfaction Customer relations Production planning New products BUSINESS & ECONOMICS / New Business Enterprises BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Management Produktentwicklung (DE-588)4139402-1 gnd Technisches Produkt (DE-588)4059262-5 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4059262-5 |
| title | INSPIRED how to create tech products customers love |
| title_auth | INSPIRED how to create tech products customers love |
| title_exact_search | INSPIRED how to create tech products customers love |
| title_full | INSPIRED how to create tech products customers love Marty Cagan, Founder, Silicon Valley Product Group |
| title_fullStr | INSPIRED how to create tech products customers love Marty Cagan, Founder, Silicon Valley Product Group |
| title_full_unstemmed | INSPIRED how to create tech products customers love Marty Cagan, Founder, Silicon Valley Product Group |
| title_short | INSPIRED |
| title_sort | inspired how to create tech products customers love |
| title_sub | how to create tech products customers love |
| topic | BUSINESS & ECONOMICS / New Business Enterprises / bisacsh BUSINESS & ECONOMICS / Leadership / bisacsh BUSINESS & ECONOMICS / Management / bisacsh Quality of products Consumer satisfaction Customer relations Production planning New products BUSINESS & ECONOMICS / New Business Enterprises BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Management Produktentwicklung (DE-588)4139402-1 gnd Technisches Produkt (DE-588)4059262-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / New Business Enterprises / bisacsh BUSINESS & ECONOMICS / Leadership / bisacsh BUSINESS & ECONOMICS / Management / bisacsh Quality of products Consumer satisfaction Customer relations Production planning New products BUSINESS & ECONOMICS / New Business Enterprises BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Management Produktentwicklung Technisches Produkt |
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