The Routledge handbook of destination marketing:
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge
2018
|
| Schriftenreihe: | Routledge handbooks
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030189493&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xxiii, 533 Seiten Diagramme |
| ISBN: | 9781138118836 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819298661518016512 |
|---|---|
| adam_text | Contents List offigures List of tables ix x List of contributors xi Introduction 1 Dogati Gursoy PARTI Destination marketing 1 A critical review of destination marketing 5 7 Sevda Sakilli Birdir, Ali Dalgic and Kemal Birdir 2 Destination marketing organizations: roles andchallenges 16 Vanessa G. B. Gomeesunkar, Hugues Séraphin and Alastair Morrison 3 Destination marketing research 35 Drita Krnja 4 Marketing tourism experiences 49 Merve Aydogau Cifci, Gurel Cetin and Fusun İstanbullu Dineer 5 Entrepreneurial marketing in tourism and hospitality: how marketing practices do not follow linear or cyclic processes 60 Frode Soelberg, Frank Lindberg and Øystein Jensen 6 Destination marketing and destination image 71 Sevda Sakilli Birdir, Ali Dalgic and Kemal Birdir 7 Destination attachment: conceptual foundation, dimensionality, antecedents and outcomes 82 Girish Prayag v
Contents 8 Service quality and marketing 92 Ibrahim Yilmaz 9 Crisis management and marketing 100 Sam Sarpong PART II Marketing destinations to specific segments 10 Marketing destinations to customers from diverse generations 111 113 Medet Yolal 11 Marketing destinations to domestic travelers 123 Shailja Sharma and Rahul Pratap Singh Kauran 12 Marketing destinations through events: research on satisfaction and loyalty in festivals 133 Maria-Pilar Llopis-Amorós, Irene Gil-Saura, Maria-Eugenia Ruiz-Molina and Martina G.Gallarza 13 Senior tourism: an emerging and attractive market segment for destinations 154 Adela Balderas-Cejudo, George W. Leeson and Elena Urdaneta 14 Value-satisfaction-loyalty chain in tourism: a case study from the hotel sector 163 Martina G. Gallarza, Giacomo Del Chiappa and Francisco Arteaga PART III Destination branding 177 15 Destination brand potency: apropositionframework 179 Gaunette Sindair-Maragh 16 Communication strategies for building a strong destination brand 193 Maja Serií and Maria Vertumo 17 Brand personality anddestinationmarketing 205 Kostas Alexandrů 18 Gastronomy tourism as a marketing strategy for place branding Albert Barreda vi 216
Contents 19 Understanding the destination branding strategies for hospitality and tourism engagement in an intelligent rural community 229 Samuel Adeyinka-Ojo and Vikneswaran Nair PART IV Tourist behaviour 241 20 A critical review of tourists’ behavior 243 Uğur Çalışkan 21 Destination decision making and selection process 263 Kurtuluş Karamustafa and Kenan Guliu 22 A critical review of consumer trends in tourism and destination marketing 289 Christine A. Vogt and Jada Lindblom 23 Online travel information and searching behavior 300 Jie Kong and Gang Li 24 Revisiting destination loyalty: an examination of its antecedents 316 Christina G. Chi 25 Role of tourist emotions and its impact on destination marketing 348 Soma Sinita Roy 26 Holiday or no holiday! How much power do children have over their parents in determining travel mode and preferred travel destination? An explorative study in Medan, Indonesia 354 Christie Xu and Christian Kahl 27 Personal values, quality of the tourism experience and destination attributes: the case of Chinese tourists in Egypt 365 Onmeya Mokhtar Yacout and Lamiaa Hejny PARTV Sustainability and the environment 381 28 Corporate social responsibility and sustainability in tourism 383 Huong Ha and Huí Shan Loll 29 Consumers’ environmental attitudes and tourism marketing 396 Hsiangting Shatina Chen vii
Contents 30 A review of green experiential quality, green fami image, green equity, green experiential satisfaction and green behavioral intentions: the case of Green World Ecological Farm 404 Hung-Ок Wu PART VI Innovation in destination marketing 415 31 Innovations in destination marketing 417 Evrim Çeltek and İbrahim İlhan 32 Innovation in product/service development and delivery 429 Osman Ahmed El-Said Osman 33 The sharing economy and tourism destination marketing 439 Adam Pawlicz 34 Innovative approach to destination marketing: the smoke-free support hotel concept 456 Marie Chan Sun and Robin Nunkoo PART VII Internet and technology 467 35 Impact of internet and technology on tourist behavior 469 Aviad A. Israeli, Swathi Ravichandran and Slnvcta Singh 36 Consumer empowerment in the hospitality industry 480 Jeynakshi Ladsawut and Robin Nunkoo 37 Evolving destination and business relationships in online distribution channels: disintermediation and re-intermediation 488 Marios Sotiriadis 38 How to successfully handle online hotel reviews: practical recommendations 502 Beyhan Çizel and Edina Ajanovic 39 Destination marketing: approaches to improve productivity in an era of technology disruption 513 Yinghua Huang index viii 525
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:11:22Z |
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| isbn | 9781138118836 |
| language | English |
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| physical | xxiii, 533 Seiten Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
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| series2 | Routledge handbooks |
| spellingShingle | The Routledge handbook of destination marketing Destinationsmarketing (DE-588)1024713873 gnd Tourismusmarketing (DE-588)102470968X gnd |
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| title | The Routledge handbook of destination marketing |
| title_auth | The Routledge handbook of destination marketing |
| title_exact_search | The Routledge handbook of destination marketing |
| title_full | The Routledge handbook of destination marketing edited by Dogan Gursoy and Christina G. Chi |
| title_fullStr | The Routledge handbook of destination marketing edited by Dogan Gursoy and Christina G. Chi |
| title_full_unstemmed | The Routledge handbook of destination marketing edited by Dogan Gursoy and Christina G. Chi |
| title_short | The Routledge handbook of destination marketing |
| title_sort | the routledge handbook of destination marketing |
| topic | Destinationsmarketing (DE-588)1024713873 gnd Tourismusmarketing (DE-588)102470968X gnd |
| topic_facet | Destinationsmarketing Tourismusmarketing Aufsatzsammlung |
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