Edge strategy: a new mindset for profitable growth
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[2016]
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030148469&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | ix, 208 Seiten Illustrationen |
| ISBN: | 9781633690172 |
Internformat
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| 300 | |a ix, 208 Seiten |b Illustrationen | ||
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| 650 | 4 | |a Marketing | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030148469 | |
Datensatz im Suchindex
| _version_ | 1819364672691765248 |
|---|---|
| adam_text | CONTENTS
Preface: An Alternative Path to Growth
PART ONE
The Edge Framework and Mindset
Chapter 1 THE EDGE EFFECT: 3
Why Edges Are Powerful
Chapter 2 EDGE OF THE PRODUCT: 21
Rescoping the Boundaries of Your Offer
Chapter 3 EDGE OF THE JOURNEY: 33
Completing the Customer’s Mission
Chapter 4 EDGE OF THE ENTERPRISE: 49
Viewing Your Assets from the Outside
PART TWO
Where to Unlock Value
Chapter 5 EFFECTIVE UPSELLING: 65
Redefining “Even Better” Solutions
Chapter 6 DEALING WITH MARGIN PRESSURE: 87
Staying Profitable Despite Headwinds
vi Contents
Chapter 7 BEATING THE COMMODITIZATION CYCLE: 105
Sharpening Differentiation with Less Risk
Chapter 8 THE EDGE OF BIG DATA: 121
Enabling New Ways to Create Value
Chapter 9 A NEW MINDSET FOR M A: 137
Getting Real Value from Synergies
Chapter 10 FINDING YOUR EDGE: 161
A Ten-Step Guide
Notes
Index
Acknowledgments
About the Authors
183
199
209
211
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044752858 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:10:45Z |
| institution | BVB |
| isbn | 9781633690172 |
| language | English |
| lccn | 015033353 |
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| owner_facet | DE-473 DE-BY-UBG |
| physical | ix, 208 Seiten Illustrationen |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Harvard Business Review Press |
| record_format | marc |
| spellingShingle | Lewis, Alan 1975- McKone, Dan Edge strategy a new mindset for profitable growth Strategic planning Marketing Management |
| title | Edge strategy a new mindset for profitable growth |
| title_auth | Edge strategy a new mindset for profitable growth |
| title_exact_search | Edge strategy a new mindset for profitable growth |
| title_full | Edge strategy a new mindset for profitable growth Alan Lewis, Dan McKone |
| title_fullStr | Edge strategy a new mindset for profitable growth Alan Lewis, Dan McKone |
| title_full_unstemmed | Edge strategy a new mindset for profitable growth Alan Lewis, Dan McKone |
| title_short | Edge strategy |
| title_sort | edge strategy a new mindset for profitable growth |
| title_sub | a new mindset for profitable growth |
| topic | Strategic planning Marketing Management |
| topic_facet | Strategic planning Marketing Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030148469&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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